Remote Senior Partner Marketing Campaigns & Events Lead

Relativity; Newark (NJ); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that strengthen partner engagement and support business growth.

This role involves bringing campaigns and events to life, collaborating across teams, and creating meaningful experiences for partners through field marketing activities, industry events, content, and digital campaigns.

Qualifications

• 5-8 years of B2B marketing experience in tech, legal, or SaaS industries.
• Experience in partner/channel/ecosystem marketing environments.
• Experience supporting conferences, trade shows, or industry events.
• Ability to plan, execute, and measure multi-channel marketing campaigns and programs.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorships, engagement, logistics, and follow-up.
• Coordinate partner marketing activities for major events and ensure positive experiences for participating partners.
• Manage internal partner marketing communications, including updates, deadlines, and priority initiatives.
• Execute campaign activities including email marketing, landing pages, content creation, social media, and coordination with Marketing Operations.
• Coordinate partner marketing content opportunities, social promotion, announcements, PR, and partner web updates.
• Track and report on campaign performance, providing insights and recommendations to improve future programs.
• Create monthly/quarterly reports on campaign, program, and event performance with key results and trends.
• Collaborate with Events, Product Marketing, Marketing Ops, Communications, and Sales to ensure successful execution.

Skills

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that strengthen partner engagement and support business growth.

This role involves bringing campaigns and events to life, collaborating across teams, and creating meaningful experiences for partners through field marketing activities, industry events, content, and digital campaigns.