Remote Partner Marketing Campaigns & Events Lead

Relativity; Wisconsin; Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist for Partner Marketing Campaigns & Events to drive multi-partner campaigns, programs, and events that engage partners and accelerate growth.

You will lead campaigns, coordinate partner participation in Relativity-sponsored events, manage communications, and report on performance, partnering with Events, Product Marketing, and Sales to optimize impact and drive continued partner engagement.

Qualifications

• 5–8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or programs from planning through measurement.
• Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and priorities.
• Strong written and verbal communication skills and experience developing marketing content.
• Comfort with marketing performance data and campaign reporting to identify trends and opportunities.
• Familiarity with marketing technologies such as Salesforce, marketing automation platforms, webinar platforms, or similar tools.
• Collaborative mindset and ability to work across multiple teams and functions.
• Interest in growing into a more partner-facing role over time with increased exposure to partner engagement and strategic planning.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment and post-event follow-up.
• Coordinate partner marketing activities for major events to ensure a positive experience for participating partners.
• Manage internal partner marketing communications and deadlines.
• Execute campaign activities including email marketing, landing pages, content, social media, and coordination with Marketing Ops.
• Coordinate partner marketing content and communications opportunities, including social, PR, and web updates.
• Track and report on campaign and program performance with actionable insights.
• Create monthly and quarterly performance reports for visibility into results and trends.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Ops, Communications, and Sales to ensure success.

Skills

B2B marketing

Partner marketing

Event management

Campaign management

Multichannel marketing

Cross-functional collaboration

Marketing analytics

Sales enablement

Strong communication

Salesforce & marketing tech

Tools

Salesforce

Marketing automation

Webinar platforms

CRM systems

Job description

Relativity is seeking a Senior Specialist for Partner Marketing Campaigns & Events to drive multi-partner campaigns, programs, and events that engage partners and accelerate growth.

You will lead campaigns, coordinate partner participation in Relativity-sponsored events, manage communications, and report on performance, partnering with Events, Product Marketing, and Sales to optimize impact and drive continued partner engagement.