Data-Driven Ad Creative Strategist

Together Light Incorporated; New Hampshire; On-site; USD 90,000 - 130,000; Full time

Job summary

Together Light Incorporated seeks a Creative Strategist to own the creative strategy and production for our paid acquisition machine across Meta, Google, YouTube, TikTok, and future channels. You will study customers to craft resonant messaging, develop creative concepts, and produce a steady pipeline of tested assets.

We value a hands‑on approach: writing briefs, directing production, analyzing results, and sharing insights to improve performance.

Qualifications

• 3+ years developing performance marketing creative for digital advertising (Meta, Google, YouTube, TikTok, or similar).
• Demonstrated track record of creating advertising that drives measurable business results (customer acquisition, conversion, retention).
• Strong copywriting and storytelling skills; ability to identify emotional hooks and compelling messages.
• Experience creating both video and static advertising.
• Experience developing creative briefs and directing production teams or agencies.
• Strong analytical mindset with ability to interpret creative performance data and identify patterns.
• Experience with A/B testing, creative experimentation, and optimization.
• Excellent organizational skills and meticulous attention to detail.
• Experience working with designers, video editors, and production teams.
• Comfortable using or learning AI‑powered creative tools.

Responsibilities

• Own the creative strategy and production for paid acquisition across Meta, Google, YouTube, TikTok, and future channels.
• Translate customer insights into compelling advertising concepts and campaigns.
• Write clear briefs guiding designers, agencies, and AI tools.
• Produce a steady pipeline of high‑quality creative for testing.
• Build a system where every creative informs future work and creates learnings.

Skills

Performance marketing

Creative production

Copywriting

Video advertising

AI tools

Job description

Together Light Incorporated seeks a Creative Strategist to own the creative strategy and production for our paid acquisition machine across Meta, Google, YouTube, TikTok, and future channels. You will study customers to craft resonant messaging, develop creative concepts, and produce a steady pipeline of tested assets.

We value a hands‑on approach: writing briefs, directing production, analyzing results, and sharing insights to improve performance.