Creative Strategist: Data-Driven Ad Creative

Together Light Inc; Kentucky; On-site; Confidential; Full time

Job summary

Together Light Inc is seeking a hands-on Creative Lead to own our paid acquisition creative across Meta, Google, YouTube, and TikTok. You will translate customer insights into compelling concepts and drive rapid production.

You will build a library of learnings, document performance, and create playbooks so our team tests smarter and faster. This role blends writing briefs, directing production, and analyzing results to sharpen our competitive edge.

Qualifications

• Translate customer insights into compelling advertising concepts and campaigns
• Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology
• Write clear, detailed creative briefs that guide internal designers, external agencies, and AI creative tools
• Ensure every creative asset is built around a clear testing hypothesis and success metrics
• Monitor competitor advertising and identify emerging trends and opportunities

Responsibilities

• Own advertising creative for our paid acquisition machine across Meta, Google, YouTube, TikTok, and future channels
• Own the creative strategy and production that makes campaigns effective; study customers to understand resonant messaging and develop concepts
• Build a system where every piece of creative teaches the organization by analyzing performance and creating playbooks
• Be hands-on in creative development: writing briefs, directing production, analyzing performance, and sharing insights
• Collaborate with the Performance Marketing Lead to align testing priorities and ensure consistency

Skills

Creative strategy

Data analysis

Team collaboration

Video production

Brief writing

Tools

Creatify

Job description

Together Light Inc is seeking a hands-on Creative Lead to own our paid acquisition creative across Meta, Google, YouTube, and TikTok. You will translate customer insights into compelling concepts and drive rapid production.

You will build a library of learnings, document performance, and create playbooks so our team tests smarter and faster. This role blends writing briefs, directing production, and analyzing results to sharpen our competitive edge.