Remote Direct-Response Creative Strategist

Uproot Clean; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Fully remote

Paid time off

Flex days

Medical insurance (US‑based)

Ownership & autonomy

Professional development

Job summary

Uproot Clean is seeking a Creative Strategist to own paid social creative at scale across Meta, TikTok, and AppLovin for a $500k monthly ad spend. You’ll lead a team of 5 creatives, define testing frameworks, and translate performance data into ads that drive revenue.

In a fast‑moving, direct‑response environment, you’ll set strategy, write briefs, review output daily, and collaborate with media buyers. This fully remote role spans US, Canada, and Europe, offering ownership, high expectations,

Qualifications

• Direct response copywriting expertise with customer psychology know‑how.
• Proven track record creating performance‑driven paid social creative at scale.
• Deep expertise with Meta, TikTok, and creative testing methodologies.
• DTC/ecommerce background, experience scaling consumer products via direct‑response.
• Extremely high output with daily execution and ownership.
• Experience managing editors and designers.

Responsibilities

• Own paid social creative strategy across Meta, TikTok, and AppLovin.
• Define angles, hooks, formats, and testing priorities by channel.
• Write briefs and review briefs from team daily to ensure quality.
• Translate performance data into clear creative direction.
• Lead a team of 5 creatives, ensuring output quality and speed.
• Review performance metrics daily with media buyers and scale winners.
• Collaborate with internal copywriters on longer scripts.

Skills

Direct response copywriting

Performance creative

Meta ads expertise

TikTok ads expertise

AppLovin ads

Creative testing

DTC/ecommerce background

Leadership

Analytical thinking

Tools

Facebook Ads Manager

TikTok Ads Manager

AppLovin

Job description

Uproot Clean is seeking a Creative Strategist to own paid social creative at scale across Meta, TikTok, and AppLovin for a $500k monthly ad spend. You’ll lead a team of 5 creatives, define testing frameworks, and translate performance data into ads that drive revenue.

In a fast‑moving, direct‑response environment, you’ll set strategy, write briefs, review output daily, and collaborate with media buyers. This fully remote role spans US, Canada, and Europe, offering ownership, high expectations,