Remote Paid Media Strategist — ROAS & Growth

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for B2B and growing-brand clients. You set targeting, budget calls, roadmap, and the narrative when decisions are explained.

As the strategic voice, you will manage Google Ads, Meta, LinkedIn, and Microsoft Ads campaigns, handle measurement with GA4 and Tag Manager, and drive 90-day roadmaps and long-term client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Track record of improving ROAS, CPA or pipeline metrics.
• Experience managing multiple clients at an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• 90-day and quarterly roadmaps for each client, with narrative on numbers.
• Account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for B2B and growing-brand clients. You set targeting, budget calls, roadmap, and the narrative when decisions are explained.

As the strategic voice, you will manage Google Ads, Meta, LinkedIn, and Microsoft Ads campaigns, handle measurement with GA4 and Tag Manager, and drive 90-day roadmaps and long-term client growth.