Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; California; Remote; USD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for B2B and growing brands: you set targeting, budget calls, 90-day roadmaps, and drive the client narrative when asked why. You are the strategic voice at the table and make the calls.

You’ll manage Google Ads, Meta, LinkedIn and Microsoft Ads, handling budget allocation, bidding, testing, and conversion tracking (GA4, Tag Manager, platform pixels).

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA or pipeline improvements.
• Experience managing multiple clients in an agency setting.
• Fluent spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversions tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present numbers.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

Client communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for B2B and growing brands: you set targeting, budget calls, 90-day roadmaps, and drive the client narrative when asked why. You are the strategic voice at the table and make the calls.

You’ll manage Google Ads, Meta, LinkedIn and Microsoft Ads, handling budget allocation, bidding, testing, and conversion tracking (GA4, Tag Manager, platform pixels).