Remote Paid Media Strategist: B2B Growth & ROAS

Blacksmith Agency LLC; North Carolina; Remote; USD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-first digital agency seeking a Paid Media Account Strategist. You will own paid media for B2B and growing-brand clients, guiding targeting, budgets and narrative during client conversations.

You act as the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids and creative tests, and ensure robust conversion tracking with GA4, Tag Manager and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Track record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budgeting, bidding, targeting, testing and campaign pruning.
• Set up and trust conversion tracking with GA4, tag manager and pixels.
• Own 90-day and quarterly client roadmaps and explain results on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Paid media optimization

Client leadership on calls

Agency multi-client experience

English communication (US clients)

Tools

GA4

Tag Manager

Platform pixels

Job description

Blacksmith Agency is a remote-first AI-first digital agency seeking a Paid Media Account Strategist. You will own paid media for B2B and growing-brand clients, guiding targeting, budgets and narrative during client conversations.

You act as the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids and creative tests, and ensure robust conversion tracking with GA4, Tag Manager and platform pixels.