Remote Paid Media Strategist — Growth & ROAS

Blacksmith Agency LLC; Raleigh (NC); Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Job summary

Blacksmith Agency LLC is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and narrative during client discussions, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, drive ROAS improvements, and own conversion tracking and attribution. This is a remote, full-time role with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record in improving ROAS/CPA/pipeline metrics.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing.
• Set up conversion tracking and ensure reliable GA4 and pixels.
• Develop 90‑day and quarterly client roadmaps and explain performance on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Paid media

Google Ads

Meta (Facebook)

Budget optimization

Client communications

Tools

GA4

Tag Manager

Microsoft Ads

Linkeding Ads

Job description

Blacksmith Agency LLC is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and narrative during client discussions, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, drive ROAS improvements, and own conversion tracking and attribution. This is a remote, full-time role with US clients.