Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Arkansas; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking an Account Strategist to own paid media for B2B and growing-brand clients. You will strategize targeting, budgets, roadmaps and narratives for client calls, acting as the strategic voice in the room.

You will oversee campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on ROAS, CPA and pipeline growth, while maintaining strong client relationships and delivering data-driven results.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Proven record of moving ROAS, CPA or pipeline metrics via campaigns.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Manage budgeting, bidding, targeting and creative testing; know when to pause or adjust campaigns.
• Implement and verify conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and present the numbers and strategy on calls.
• Drive account growth through retention, upsell and strengthening client relationships.

Skills

Google Ads

Meta Ads

English communication

Tools

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Job description

Blacksmith Agency LLC is seeking an Account Strategist to own paid media for B2B and growing-brand clients. You will strategize targeting, budgets, roadmaps and narratives for client calls, acting as the strategic voice in the room.

You will oversee campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on ROAS, CPA and pipeline growth, while maintaining strong client relationships and delivering data-driven results.