Remote Paid Media Strategist — B2B Growth & ROAS

Blacksmith Agency LLC; New York (NY); Remote; USD 85,000 - 130,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, run testing, and decide when to kill a campaign with data-driven confidence.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of ROAS, CPA, or pipeline improvements.
• Experience managing multiple clients at an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Manage targeting, budgeting, roadmaps, and narrative calls.
• Allocate budgets, bid strategies, testing, and campaign halting decisions.
• Ensure trusted conversion tracking with GA4, Tag Manager and pixels.
• Deliver 90-day and quarterly client roadmaps and present numbers.

Skills

Google Ads

Meta Ads

ROAS improvement

Agency experience

English communication

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, run testing, and decide when to kill a campaign with data-driven confidence.