Remote Paid Media Strategist - B2B Growth & ROAS

Blacksmith Agency LLC; Austin (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist responsible for owning paid media for a book of B2B and growing-brand clients, including targeting, budget calls, roadmap, and client narrative.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize spend, test creatives, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Account management

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist responsible for owning paid media for a book of B2B and growing-brand clients, including targeting, budget calls, roadmap, and client narrative.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize spend, test creatives, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.