Remote Paid Media Lead - PPC & Strategy

30 Lines; United States; Remote; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

HSA-eligible option

Life/AD&D and short-term disability

Telehealth and care advocacy

401(k) with company match

Paid time off and holidays

Parental, family, bereavement andmil­t

Fully remote in eligible states

Room to grow and ownership

Job summary

30 Lines is hiring a remote PPC Team Lead to oversee a distributed team across states. You will own onboarding, campaign builds, and budget control, working to keep accounts healthy and compliant with housing and FTC rules. You’ll partner with analytics to ensure accurate conversions and reporting.

The role emphasizes leadership of PPC projects, multi-account management, and strategic improvements that scale through templates and automation. Fully remote, with strong collaboration expectations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• 1 to 3 years of hands-on Google Ads experience (Search and Performance Max), including conversion tracking and budget pacing
• Experience leading PPC projects or directing the work of other team members
• Managing many accounts or locations at once, not a single account
• Knowledge of Fair Housing advertising requirements, required within 90 days of hire

Responsibilities

• Lead the team by assigning, prioritizing and reviewing PPC work, coaching and weekly check-ins.
• Own onboarding of new accounts and property launches: ad briefs, account setup and advertiser verification, campaign builds and negatives, QA and launch.
• Keep live accounts healthy by triaging daily conversion alerts and weekly account alerts; optimize keywords, search terms, match types and locations.
• Protect client budgets by running the monthly budget cycle to keep spend aligned with contract.
• Own quality and compliance: review builds before live and manage ad policy, verification and appeals.
• Keep tracking accurate by partnering with analytics on conversions, UTMs, final URLs and call tracking.
• Drive paid media strategy and scale by creating templates, automation and documentation.
• Prove results through reporting on cost per lead, lead quality, tours and leases; support account managers.
• Roll up your sleeves with hands-on work up to 20% of time: live builds, ad copy, asset updates, and support tickets.

Skills

Google Ads (Search & Performance Max)

PPC project leadership

Multi-account management

Fair Housing advertising requirements

Education

Bachelor’s degree or equivalent experience

Tools

GA4

Google Tag Manager

WhatConverts

Asana

SOC 2 awareness

Job description

30 Lines is hiring a remote PPC Team Lead to oversee a distributed team across states. You will own onboarding, campaign builds, and budget control, working to keep accounts healthy and compliant with housing and FTC rules. You’ll partner with analytics to ensure accurate conversions and reporting.

The role emphasizes leadership of PPC projects, multi-account management, and strategic improvements that scale through templates and automation. Fully remote, with strong collaboration expectations.