Remote Paid Media Lead — Growth & Analytics

American Cancer Society, Inc.; Northern (KY); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Medical benefits

Dental benefits

Retirement benefits

Wellness programs

Professional development

Job summary

American Cancer Society is seeking a Paid Media Supervisor to lead day-to-day media planning, manage our agency partner, and ensure paid media aligns with fundraising and program goals. This fully remote role allows candidates nationwide.

You will drive first-party data strategies, optimize campaigns across Facebook, Google, TikTok, and LinkedIn, and collaborate with marketing and analytics teams to measure impact and ROI.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of media planning experience.
• Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager.
• Experience with SEO/SEM/SMO and PPC.
• Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio is a plus.

Responsibilities

• Serve as day-to-day relationship holder with media AOR and ACS.
• Execute in-house ad-hoc social and search media investments and strategies.
• Translate media briefs and plans into tactics with Strategic Marketing, Project Management and Creative teams.
• Lead integration of first-party data strategy and audience modeling to inform paid media strategy.
• Collaborate with digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, and SEO related to media planning and buying.

Skills

Facebook Ads Manager

Google Ads

TikTok Ads

LinkedIn Campaign Manager

SEO/SEM/SMO

Google Analytics

Tableau

PowerBI

Salesforce Marketing Cloud

Ad Studio

Lookalike Audiences

CRM segmentation

Education

Bachelor's degree in Marketing or related field

Tools

DV360

Amazon DSP

Streaming audio platforms

Job description

American Cancer Society is seeking a Paid Media Supervisor to lead day-to-day media planning, manage our agency partner, and ensure paid media aligns with fundraising and program goals. This fully remote role allows candidates nationwide.

You will drive first-party data strategies, optimize campaigns across Facebook, Google, TikTok, and LinkedIn, and collaborate with marketing and analytics teams to measure impact and ROI.