Remote Paid Media Lead — Data-Driven Growth

American Cancer Society, Inc.; Atlanta (GA); Remote; USD 65,000 - 80,000; Full time

Benefits offered by this job

Generous PTO

Medical benefits

Dental benefits

Retirement benefits

Professional development

Job summary

The American Cancer Society, Inc. is seeking a Paid Media Supervisor to lead day-to-day media planning and collaborate with a digital media agency within a fully remote role across the United States.

The role reports to the Growth Marketing team and Director of Paid Media Strategy. Responsibilities include managing agency relationships, guiding paid media tactics, leveraging first-party data, and coordinating with internal teams to align with revenue-driving programs.

Qualifications

• Minimum Degree Required: Bachelor's degree in marketing or related field.
• Years of experience: 5+ years of media planning experience.

Responsibilities

• Serve as the day-to-day relationship holder with the media AOR and ACS.
• 25% Execute in-house ad-hoc social and search media investments and strategies.
• 5% Translate media briefs and plans into marketing tactics and deliverables.
• 25% Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
• 25% Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, web traffic and SEO as it relates to media planning and buying.
• 10% Provide channel expertise and insight to guide media mix, validate reporting, and optimize performance.

Skills

Media planning

Facebook Ads Manager

Google Ads

TikTok Ads

LinkedIn Campaign Manager

SEO/SEM/SMO

Google Analytics

Tableau

PowerBI

Salesforce Marketing Cloud

CRM lookalike audiences

LiveRamp

Conversions API

DEI awareness

Education

Bachelor's degree in marketing

Tools

DV360

Amazon DSP

Ad Studio

Job description

The American Cancer Society, Inc. is seeking a Paid Media Supervisor to lead day-to-day media planning and collaborate with a digital media agency within a fully remote role across the United States.

The role reports to the Growth Marketing team and Director of Paid Media Strategy. Responsibilities include managing agency relationships, guiding paid media tactics, leveraging first-party data, and coordinating with internal teams to align with revenue-driving programs.