Remote Paid Media Strategist for Growth

Laudio; Leawood (KS); Hybrid; USD 63,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Company paid life Insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Headspace and Airvet wellness programs

Charitable matching program

Job summary

Ascend Learning seeks a Paid Media Specialist to drive digital campaigns across multiple brands and channels. You will support setup, trafficking, QA, pacing, and performance optimization, collaborating with managers and cross-functional teams to maximize ROAS and conversions.

You will contribute to audience creation, tracking, and reporting, while maintaining processes and ongoing learning. Remote/hybrid options apply within the US.

Qualifications

• Bachelor’s degree preferred.
• 3+ years of paid media campaign experience across search, shopping, social, and other digital channels.
• Experience with campaign setup, trafficking, QA, budget pacing, and optimization.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms.
• Strong audience targeting, tracking, reporting, and performance measurement.
• Ability to analyze data and improve ROAS, CPA, and conversions.
• Strong organizational, communication, and collaboration skills.
• Detail-oriented and proactive with a drive for continuous learning.

Responsibilities

• Execute and optimize digital advertising campaigns across brands and channels.
• Support campaign setup, trafficking, optimization, pacing, and QA.
• Assist affiliate and influencer marketing initiatives.
• Build and manage target audiences and tracking.
• Provide performance reporting and analysis; identify improvements.
• Maximize ROAS, CPA, and conversion rate while maintaining best practices.

Skills

Paid media

Google Ads

Meta Ads Manager

LinkedIn Ads

Audience targeting

Data analysis

Budget pacing

Cross-channel ads

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Ascend Learning seeks a Paid Media Specialist to drive digital campaigns across multiple brands and channels. You will support setup, trafficking, QA, pacing, and performance optimization, collaborating with managers and cross-functional teams to maximize ROAS and conversions.

You will contribute to audience creation, tracking, and reporting, while maintaining processes and ongoing learning. Remote/hybrid options apply within the US.