Remote Director, Performance Marketing & Growth

American Society of Clinical Oncology, Inc.; Alexandria (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, vision, and dental insurance

401(k) plan with generous contribution

Health and wellness benefits

Family forming benefits

Education support program

Generous leave

Job summary

American Society of Clinical Oncology, Inc. (ASCO) seeks a Director of Performance Marketing to lead paid digital advertising and SEO strategies that advance ASCO and Conquer Cancer programs. You will manage a performance agency and one direct report, employing a test‑and‑scale approach to maximize ROI in an AI‑driven landscape.

Remote candidates welcome; primary location is Alexandria, VA. The role requires strategic leadership, data‑driven decision making, and cross‑functional collaboration

Qualifications

• Experience leading paid digital campaigns across multiple channels.
• Proven ability to drive organic traffic growth through SEO in AI‑driven search environments.
• Strong governance of external agencies and internal teams.

Responsibilities

• Develop performance marketing strategy for paid social, search, and display across ASCO brands.
• Lead SEO strategy to grow organic traffic and visibility in AI‑driven search results.
• Manage budgets and agencies, ensuring cost efficiency and alignment with brand standards.
• Collaborate with content, design, and analytics teams to turn data into actionable plans.
• Build and mentor the internal performance marketing report and team growth.

Skills

Paid digital advertising

SEO strategy

Agency governance

Team leadership

Data storytelling

Tools

Semrush

Airtable

Adobe Analytics

Excel

Job description

American Society of Clinical Oncology, Inc. (ASCO) seeks a Director of Performance Marketing to lead paid digital advertising and SEO strategies that advance ASCO and Conquer Cancer programs. You will manage a performance agency and one direct report, employing a test‑and‑scale approach to maximize ROI in an AI‑driven landscape.

Remote candidates welcome; primary location is Alexandria, VA. The role requires strategic leadership, data‑driven decision making, and cross‑functional collaboration