Remote Paid Media Strategy Lead
American Cancer Society
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Benefits offered by this job
Job summary
The American Cancer Society is seeking a Paid Media Supervisor to lead day-to-day media partnerships, manage agency relationships, and drive paid media plans across channels. This remote role supports acquisition, retention and reactivation strategies using first-party data and advanced analytics.
Applicants should have 5+ years of media planning experience, strong proficiency in major ad platforms, and a solid grasp of analytics.
Qualifications
- Bachelor's degree in marketing or related field or equivalent experience.
- 5+ years of media planning experience.
- Proficient in major ad platforms and analytics tools.
- Experience with CRM platforms and liveRamp is a plus.
Responsibilities
- Serve as day-to-day relationship holder with the media AOR and ACS.
- Execute in-house ad-hoc social and search media investments and strategies.
- Translate media briefs and plans into tactics and deliverables with internal teams.
- Lead integration of first-party data strategy and audience modeling to drive acquisition, retention and reactivation.
- Collaborate on web analytics, KPIs, pixels, conversions, forecasting, analytics and SEO as it relates to media planning and buying.
- Provide channel expertise to guide media mix, validate reporting and optimize performance.
Skills
Education
Tools
Job description
The American Cancer Society is seeking a Paid Media Supervisor to lead day-to-day media partnerships, manage agency relationships, and drive paid media plans across channels. This remote role supports acquisition, retention and reactivation strategies using first-party data and advanced analytics.
Applicants should have 5+ years of media planning experience, strong proficiency in major ad platforms, and a solid grasp of analytics.
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