Remote NA Field & Demand Gen Lead (Senior)

CloudBees; United States; Remote; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health coverage from day one

BEE-Flexible PTO

401(k) match

Headspace account

Home office stipend

Job summary

CloudBees is seeking a Senior Field & Demand Generation Manager for North America, focused on owning the NA field and demand plan that ties directly to pipeline and revenue. You will partner with regional sales leaders to shape quarterly plans, run executive events, and manage ABM programs while coordinating with product marketing and operations.

You will lead digital demand programs across paid media, email, webinars, and content syndication, ensuring follow-up and measurement of results,

Qualifications

• 7+ years in B2B field marketing and demand generation.
• Has planned and run executive events, roundtables, and regional programs end to end.
• Strong experience running regional field and demand programs across North America.
• Proven track record of integrated campaigns that drive pipeline and revenue.
• Experience as the marketing partner to regional sales leaders: building plans with them, defending trade-offs, and follow-up SLAs.
• Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
• Hands-on experience with field channels (events, executive programs, partner co-marketing, ABM) and digital channels (paid social, search, email, webinars, nurture).
• Strong analytical skills with data to guide budget allocation, optimization, and stakeholder conversations.
• Willing to travel regularly across North America for regional events and sales planning.

Responsibilities

• Own the North America field and demand plan, agreed with sales leadership and tied to pipeline and revenue goals.
• Act as the marketing partner to regional sales leaders: set the quarterly plan with them, review results with them, and agree target accounts with account executives, BDRs, and RevOps.
• Plan and run field programs: executive dinners and roundtables, regional events and roadshows, trade show presence, customer programs, and user groups.
• Run partner and co-marketing programs with cloud and technology partners, including MDF-funded activity.
• Run the digital programs that fill and follow up on field activity: paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account-based and pipeline acceleration programs for priority accounts, including in-person touches for late-stage deals.
• Own the regional field and campaign calendar, event budgets and vendors, and forecast-to-actuals reporting.
• Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
• Own event and hand-raiser follow-up with the BDR team, so every lead is routed and worked within an agreed SLA.
• Report weekly on MQLs, MQL to SQL conversion, Stage 1 pipeline, and cost per opportunity by program, and cut or rework what does not convert.
• Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation.
• Help improve how field and demand marketing operate by identifying smarter workflows, automation opportunities, and scalable execution models.

Skills

B2B field marketing

Demand generation

Regional NA programs

Executive events planning

Data-driven decisions

Cross-functional collaboration

Job description

CloudBees is seeking a Senior Field & Demand Generation Manager for North America, focused on owning the NA field and demand plan that ties directly to pipeline and revenue. You will partner with regional sales leaders to shape quarterly plans, run executive events, and manage ABM programs while coordinating with product marketing and operations.

You will lead digital demand programs across paid media, email, webinars, and content syndication, ensuring follow-up and measurement of results,