Remote Meta Ads Growth Coach

Weekday; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Weekday is seeking a Media Coach to drive our clients’ digital growth by turning data into actionable paid media strategies. You will design and run paid acquisition campaigns with a focus on Meta Ads, mentor client teams, and collaborate with cross-functional partners to align media plans with business goals.

In this remote role, you will optimize CAC, analyze performance, and share insights with senior leadership. 2+ years in digital marketing and a strong analytical mindset are essential.

Qualifications

• 2+ years hands-on experience in digital marketing with a focus on paid acquisition.
• Proven success managing large-scale Meta Ads campaigns and achieving KPI targets.
• Strong analytical skills with proficiency in Meta Business Suite, Google Analytics, and data visualization platforms.
• Excellent communication skills, able to translate technical data into actionable recommendations.
• Ability to thrive in a remote, fast-paced environment with accountability and collaboration.
• Experience mentoring clients or teams to improve performance.
• Deep understanding of funnel optimization, attribution modeling, and customer lifecycle marketing.
• Proficiency with testing methodologies, including A/B and multivariate testing.
• Comfortable presenting complex insights to both technical and non-technical audiences.
• Adaptability to evolving platforms, algorithms, and industry best practices.

Responsibilities

• Develop and execute end-to-end paid acquisition strategies across Meta platforms.
• Analyze campaign performance data and deliver actionable insights to stakeholders.
• Optimize ad creative, copy, audience targeting, and bidding strategies for maximum ROI.
• Manage budgets, forecast spend, and maintain financial discipline across campaigns.
• Conduct regular performance reviews and present findings to senior leadership.
• Mentor clients and internal teams on digital marketing best practices.
• Stay abreast of industry trends, platform updates, and emerging technologies.
• Guide the development of landing pages and conversion funnels to improve CAC metrics.
• Collaborate with sales and product teams to align media tactics with product launches.
• Ensure compliance with platform policies and data privacy regulations.

Skills

Paid acquisition

Meta Ads

Analytics

Communication

Remote collaboration

Mentoring

Funnel optimization

A/B testing

Presentation of insights

Adaptability

Tools

Meta Business Suite

Google Analytics

Data visualization tools

Job description

Weekday is seeking a Media Coach to drive our clients’ digital growth by turning data into actionable paid media strategies. You will design and run paid acquisition campaigns with a focus on Meta Ads, mentor client teams, and collaborate with cross-functional partners to align media plans with business goals.

In this remote role, you will optimize CAC, analyze performance, and share insights with senior leadership. 2+ years in digital marketing and a strong analytical mindset are essential.