Media Coach

Weekday; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Weekday is seeking a Media Coach to drive our clients’ digital growth by turning data into actionable paid media strategies. You will design and run paid acquisition campaigns with a focus on Meta Ads, mentor client teams, and collaborate with cross-functional partners to align media plans with business goals.

In this remote role, you will optimize CAC, analyze performance, and share insights with senior leadership. 2+ years in digital marketing and a strong analytical mindset are essential.

Qualifications

• 2+ years hands-on experience in digital marketing with a focus on paid acquisition.
• Proven success managing large-scale Meta Ads campaigns and achieving KPI targets.
• Strong analytical skills with proficiency in Meta Business Suite, Google Analytics, and data visualization platforms.
• Excellent communication skills, able to translate technical data into actionable recommendations.
• Ability to thrive in a remote, fast-paced environment with accountability and collaboration.
• Experience mentoring clients or teams to improve performance.
• Deep understanding of funnel optimization, attribution modeling, and customer lifecycle marketing.
• Proficiency with testing methodologies, including A/B and multivariate testing.
• Comfortable presenting complex insights to both technical and non-technical audiences.
• Adaptability to evolving platforms, algorithms, and industry best practices.

Responsibilities

• Develop and execute end-to-end paid acquisition strategies across Meta platforms.
• Analyze campaign performance data and deliver actionable insights to stakeholders.
• Optimize ad creative, copy, audience targeting, and bidding strategies for maximum ROI.
• Manage budgets, forecast spend, and maintain financial discipline across campaigns.
• Conduct regular performance reviews and present findings to senior leadership.
• Mentor clients and internal teams on digital marketing best practices.
• Stay abreast of industry trends, platform updates, and emerging technologies.
• Guide the development of landing pages and conversion funnels to improve CAC metrics.
• Collaborate with sales and product teams to align media tactics with product launches.
• Ensure compliance with platform policies and data privacy regulations.

Skills

Paid acquisition

Meta Ads

Analytics

Communication

Remote collaboration

Mentoring

Funnel optimization

A/B testing

Presentation of insights

Adaptability

Tools

Meta Business Suite

Google Analytics

Data visualization tools

Job description

This role is for one of the Weekly's clients

Salary range: Rs 1,000,000 - Rs 600,0000 (ie INR 1-6 LPA)

Experience: 2+ yrs

Location: Remote

As a Media Coach, you will serve as the catalyst behind our clients’ digital growth, translating complex data into actionable strategies and guiding them to maximize ROI across all paid media channels. Your role will entail designing and executing paid customer acquisition campaigns, with a strong focus on Meta Ads, while also mentoring teams on industry best practices and emerging trends in digital marketing. You will collaborate with cross-functional stakeholders to align media objectives with broader business goals, ensuring that every campaign contributes to measurable customer acquisition targets. Finally, you will continuously refine and optimize media spend through rigorous analysis, testing, and agile adaptation to changing market dynamics.

Key Responsibilities

• Develop and execute end-to-end paid acquisition strategies across Meta platforms
• Analyze campaign performance data and deliver actionable insights to stakeholders
• Optimize ad creative, copy, audience targeting, and bidding strategies for maximum ROI
• Manage budgets, forecast spend, and maintain financial discipline across campaigns
• Conduct regular performance reviews and present findings to senior leadership
• Mentor clients and internal teams on digital marketing best practices
• Stay abreast of industry trends, platform updates, and emerging technologies
• Guide the development of landing pages and conversion funnels to improve CAC metrics
• Collaborate with sales and product teams to align media tactics with product launches
• Ensure compliance with platform policies and data privacy regulations

What makes you a great fit

• 2+ years of hands-on experience in digital marketing with a focus on paid acquisition
• Proven success managing large-scale Meta Ads campaigns and achieving KPI targets
• Strong analytical skills with proficiency in tools such as Meta Business Suite, Google Analytics, and data visualization platforms
• Excellent communication skills, adept at translating technical data into clear, actionable recommendations
• Ability to thrive in a remote, fast-paced environment while maintaining accountability and collaboration
• Demonstrated ability to mentor and empower clients or team members to improve performance independently
• Deep understanding of funnel optimization, attribution modeling, and customer lifecycle marketing
• Proficiency in testing methodologies, including A/B and multivariate testing across digital channels
• Comfortable presenting complex insights to both technical and non-technical audiences
• Adaptability to evolving platforms, algorithms, and industry best practices.