Remote Member Lifecycle Marketing Manager

Jobgether; United States; Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Equity participation

Unlimited vacation

Parental leave

Health coverage

401(k)

Job summary

Jobgether is seeking an Active Member Marketing Manager based in the United States to build a proactive lifecycle program for members post-enrollment. You will own strategy and execution across email, SMS, push, in-app, direct mail, webinars, and emerging channels to drive engagement and retention.

The role requires ownership of the lifecycle from discovery to optimization, partnering with care teams and product leaders, and scaling with a structured testing framework and reporting.

Qualifications

• 4–7 years of experience in lifecycle, CRM, retention, or engagement marketing with ownership from strategy to execution.
• Hands-on Braze experience, multi-branch Canvas journeys, triggers, personalization, and suppression logic.
• Strong multi-channel marketing experience including email plus other channels (SMS/push/in-app).

Responsibilities

• Own the active member lifecycle strategy and journey mapping for onboarding, engagement, re-engagement, and winback.
• Build annual and quarterly engagement roadmaps with clear communication priorities.
• Develop segmentation based on behavior, app engagement, care interactions, and enrollment signals.
• Collaborate with care delivery, product, and clinical teams to ensure a coordinated experience.
• Design and manage campaigns in Braze with audience logic, QA, deployment, and iteration.
• Establish measurement, dashboards, and reporting to show impact on activation and retention.

Skills

Lifecycle marketing

CRM & retention

Cross-functional collaboration

Project management

Tools

Braze

Snowflake

Job description

Jobgether is seeking an Active Member Marketing Manager based in the United States to build a proactive lifecycle program for members post-enrollment. You will own strategy and execution across email, SMS, push, in-app, direct mail, webinars, and emerging channels to drive engagement and retention.

The role requires ownership of the lifecycle from discovery to optimization, partnering with care teams and product leaders, and scaling with a structured testing framework and reporting.