Lifecycle Marketing Manager - Activation & Automation

Ridwell; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

Flexible vacation

Paid holidays

Paid parental leave

Transportation FSA

Life insurance and disability

EAP

Ridwell subscription discount

401(k) plan

Stock option plan

Job summary

We value data-driven decision making and a passion for helping members waste less. You will craft experiences that move beyond opens to real outcomes, with collaboration across teams.

Qualifications

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs.
• Hands-on Iterable or comparable platform experience.
• A data-driven approach to measure impact and justify changes.
• Ability to own end-to-end lifecycle strategy and execution.
• Motivation for Ridwell's mission and member success beyond open rates.
• Experience automating execution with AI or tooling.

Responsibilities

• Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy.
• Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead.
• Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond.
• Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful.
• Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention.

Skills

Lifecycle marketing

CRM management

Email/SMS marketing

Iterable platform

Data-driven decision making

Automation/AI tooling

Cross-functional collaboration

Tools

Iterable

Job description

We value data-driven decision making and a passion for helping members waste less. You will craft experiences that move beyond opens to real outcomes, with collaboration across teams.