Lifecycle Marketing Lead — Active Members (Remote)

Twin Health; United States; Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Remote work

Equity participation

Unlimited vacation

Paid parental leave

Employer-sponsored healthcare

Job summary

Twin Health is hiring an Active Member Marketing Manager to design and execute proactive member communications across email, SMS, in-app and push channels. You will own strategy, lifecycle programs, and cross-functional collaboration with care delivery and product teams.

You will build segmentation, oversee the engagement roadmap, and ship campaigns end-to-end in Braze, driving activation, sustained engagement, and improved clinical outcomes while adhering to privacy and regulatory requirements.

Qualifications

• 4–7 years in lifecycle, CRM, retention, or engagement marketing with end-to-end program ownership.
• Hands-on Braze expertise and ability to build multi-branch canvases.
• Experience multi-channel marketing: email plus SMS/push/in-app.
• Demonstrated experimentation rigor with tests and learnings.
• Ability to design processes and stand up a first version of a lifecycle program.

Responsibilities

• Own Active Member Strategy and Program Ownership and define core engagement signals.
• Own the annual and quarterly engagement roadmap with stage-specific involvement.
• Build segmentation grounded in member behavior, sensors, app engagement, and care interactions.
• Govern the cross-functional calendar across marketing, care, and product for a coherent voice.
• Ensure deployment accuracy and alignment with HIPAA and privacy requirements.

Skills

Lifecycle marketing

CRM

Engagement marketing

Braze

Multi-channel marketing

Tools

Braze

Job description

Twin Health is hiring an Active Member Marketing Manager to design and execute proactive member communications across email, SMS, in-app and push channels. You will own strategy, lifecycle programs, and cross-functional collaboration with care delivery and product teams.

You will build segmentation, oversee the engagement roadmap, and ship campaigns end-to-end in Braze, driving activation, sustained engagement, and improved clinical outcomes while adhering to privacy and regulatory requirements.