Lead, Lifecycle Marketing — Remote Personalization & Growth

Jobgether SRL; United States; Remote; USD 84,000 - 104,000; Full time

Benefits offered by this job

Remote work

Equity eligibility

Health benefits

401(k)

Job summary

Jobgether SRL is seeking a Lead, Lifecycle Marketing based in the United States. You will lead lifecycle marketing across email, SMS, and in-app channels, focusing on engagement, conversion, and customer experience.

You’ll own strategy, execution, testing, optimization, and performance analysis across the customer journey, leveraging Liquid and Mustache for sophisticated personalization and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent experience.
• 5 years’ experience in email marketing, SMS, or in-app messaging with strategy and analytics.
• Strong HTML/CSS, including email rendering considerations.
• Proficient JavaScript for landing pages and forms.
• Experience templating with Liquid and/or Mustache for personalization.
• Understanding of customer data models and lifecycle journeys.
• Proven track record in experimentation and personalization to improve engagement.
• Knowledge of GDPR, CAN-SPAM, TCPA compliance.
• Experience with a customer data platform is a plus.

Responsibilities

• Develop multi-channel lifecycle marketing strategies across email, SMS, and in-app messaging.
• Build personalized communications using Liquid and Mustache with data-driven content blocks.
• Configure and troubleshoot webhooks for real-time data transmission.
• Collaborate with Product, Data, Martech, and Engineering to define event tracking and data infra.
• Create engaging campaigns with Content/Design, manage segmentation and deployment.
• Design and run A/B tests, optimize campaigns for engagement and conversion.
• Maintain lifecycle calendar and ensure cohesive cross-channel messaging.
• Monitor performance, identify trends, and provide actionable insights.

Skills

Lifecycle marketing

HTML/CSS

JavaScript

Liquid/Mustache templating

Data modeling & segmentation

A/B testing

Compliance knowledge (GDPR CAN-SPAM or

Education

Bachelor's degree in Marketing/Communications or equivalent

Tools

Segment

mParticle

RudderStack

Job description

Jobgether SRL is seeking a Lead, Lifecycle Marketing based in the United States. You will lead lifecycle marketing across email, SMS, and in-app channels, focusing on engagement, conversion, and customer experience.

You’ll own strategy, execution, testing, optimization, and performance analysis across the customer journey, leveraging Liquid and Mustache for sophisticated personalization and cross-functional collaboration.