MarTech Architect: AI-Driven Growth & Ops Lead

Highmark Health; Jefferson City (MO); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health seeks a marketing technology leader to advance the MarTech stack and AI integration across campaigns. You will partner with IT, analytics, and product teams to drive platform roadmaps and ensure scalable, secure solutions that meet business needs.

The role focuses on optimizing processes, budgeting, and vendor relationships while championing a culture of innovation and continuous improvement within the marketing and experience department.

Qualifications

• 5 years of professional experience in the MarTech domain including CRM, CDP, MMP, Analytics, and model-driven targeting.

Responsibilities

• Lead advancement and maturity of the marketing technology stack and AI integration to support strategies and campaigns.
• Oversee budgeting, forecasting, and resource allocation for the marketing department.
• Develop training and change management programs to maximize tool adoption and usage.

Skills

MarTech

CRM

AI in marketing

Data analysis

Stakeholder management

Budget management

Project planning

Change management

Education

Bachelors degree in marketing, business administration, technology management, or related field

Masters degree in marketing, business administration, technology management, or related field

Tools

Mulesoft

Apache

ETL tools

Job description

Highmark Health seeks a marketing technology leader to advance the MarTech stack and AI integration across campaigns. You will partner with IT, analytics, and product teams to drive platform roadmaps and ensure scalable, secure solutions that meet business needs.

The role focuses on optimizing processes, budgeting, and vendor relationships while championing a culture of innovation and continuous improvement within the marketing and experience department.