Remote Marketing Ops Manager | Salesforce & Lifecycle

FranklinCovey; Northern (KY); On-site; USD 89,000 - 116,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

401(k)

Paid time off

Holiday pay

Job summary

FranklinCovey is seeking a Marketing Operations Manager to own lead and contact strategy and the day-to-day operations that translate marketing activity into clean, measurable pipeline. You will manage lead scoring, campaign and event operations, lifecycle management, and pipeline reporting, ensuring data quality from first touch through sales acceptance.

As part of Marketing Operations, you will collaborate with Salesforce, analytics, and sales to align processes, optimize data flows, and

Qualifications

• Bachelor’s degree in Marketing, Operations, or a directly related field.
• 5+ years of marketing operations, revenue operations, or related experience.

Responsibilities

• Lead & Contact Strategy: Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized to support marketing and sales motions.
• Marketing Operations: Manage lead scoring optimization, campaign operations, and event roster reconciliation for the assigned areas of the business.
• Funnel & Lifecycle Management: Own full-funnel management, lead lifecycle operations, and nurture program execution to ensure leads progress from marketing to sales.
• Event Data Capture: Own event lead-capture tooling, including data enrichment, Salesforce synchronization, troubleshooting, and reporting.
• Salesforce Operations: Serve as a marketing operations point of contact for Salesforce by managing the request queue and coordinating changes.
• Enablement & Change Management: Build SOPs, rollout communications, and field training for lead strategies and workflows.

Skills

CRM operations

Marketing analytics

Cross-functional collaboration

Process documentation

Communication

Education

Bachelor’s degree in Marketing, Operations, or related field

Tools

Salesforce

Job description

FranklinCovey is seeking a Marketing Operations Manager to own lead and contact strategy and the day-to-day operations that translate marketing activity into clean, measurable pipeline. You will manage lead scoring, campaign and event operations, lifecycle management, and pipeline reporting, ensuring data quality from first touch through sales acceptance.

As part of Marketing Operations, you will collaborate with Salesforce, analytics, and sales to align processes, optimize data flows, and