Marketing Operations Manager

FranklinCovey; Northern (KY); Hybrid; USD 89,000 - 116,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

401(k)

Paid time off

Holiday pay

Job summary

FranklinCovey is seeking a Marketing Operations Manager to own lead and contact strategy and the day-to-day operations that translate marketing activity into clean, measurable pipeline. You will manage lead scoring, campaign and event operations, lifecycle management, and pipeline reporting, ensuring data quality from first touch through sales acceptance.

As part of Marketing Operations, you will collaborate with Salesforce, analytics, and sales to align processes, optimize data flows, and

Qualifications

• Bachelor’s degree in Marketing, Operations, or a directly related field.
• 5+ years of marketing operations, revenue operations, or related experience.

Responsibilities

• Lead & Contact Strategy: Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized to support marketing and sales motions.
• Marketing Operations: Manage lead scoring optimization, campaign operations, and event roster reconciliation for the assigned areas of the business.
• Funnel & Lifecycle Management: Own full-funnel management, lead lifecycle operations, and nurture program execution to ensure leads progress from marketing to sales.
• Event Data Capture: Own event lead-capture tooling, including data enrichment, Salesforce synchronization, troubleshooting, and reporting.
• Salesforce Operations: Serve as a marketing operations point of contact for Salesforce by managing the request queue and coordinating changes.
• Enablement & Change Management: Build SOPs, rollout communications, and field training for lead strategies and workflows.

Skills

CRM operations

Marketing analytics

Cross-functional collaboration

Process documentation

Communication

Education

Bachelor’s degree in Marketing, Operations, or related field

Tools

Salesforce

Job description

We give strategy the human edge™.

FranklinCovey ( NYSE: FC ) is the world’s most trusted leadership and organizational performance partner that gives strategy the human edge. We help organizations achieve the breakthrough results that matter most. Using proven, principle-centered frameworks and practices, we build high-trust leaders, teams and cultures and help clients translate strategy into consistent execution. For more than 40 years, we have tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions, providing professional services across 160 countries.

To learn more, visit franklincovey.com

Title: Marketing Operations Manager

Global Payroll Title: Marketing Operations Manager

Division & Department: Marketing Operations

Status: Full-Time Exempt

Reports to: Director, Marketing Operations

Location: Remote - Anywhere in the contiguous United States (Preferred location in UT)

Compensation: Anticipated compensation for this position is $89-116k*.

Date Posted: 09/18/2026**

Job Summary

The Marketing Operations Manager owns lead and contact strategy and the day-to-day operations that turn marketing activity into clean, measurable pipeline-spanning lead scoring, funnel and lifecycle management, campaign and event operations, and pipeline reporting, with hand-on ownership of the assigned areas of the business. This role ensures leads are captured, scored, and measured accurately from first touch through to sales-accepted pipeline, and serves as a key marketing operations point of contact for Salesforce, keeping data, campaigns, and processes aligned across marketing and sales.

Essential Job Functions

• Lead & Contact Strategy: Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized to support marketing and sales motions.

• Marketing Operations: Manage lead scoring optimization, campaign operations, and event roster reconciliation for the assigned areas of the business.

• Funnel & Lifecycle Management: Own full-funnel management, lead lifecycle operations, and nurture program execution to ensure leads progress cleanly from marketing to sales.

• Event Data Capture: Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting to ensure event data flows cleanly into the CRM.

• Salesforce Operations: Serve as a marketing operations point of contact for Salesforce by managing the request queue, coordinating with Business Transformation and Operations, and communicating process changes across Marketing and Operations.

• Enablement & Change Management: Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes to drive adoption of new tools and workflows.

Basic Qualifications

• Bachelor’s degree in Marketing, Operations, or a directly related field

• 5+ years of marketing operations, revenue operations, or related experience

Preferred Skills & Experience

• Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow

• Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems

• Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting

• Experience building process documentation (SOPs) and delivering field enablement and training

• Strong written and verbal communication and cross-functional collaboration skills, with the ability to manage multiple projects and priorities in a fast-paced environment

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.

*Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Employer Information

For an overview of our Interview Process, please visit https://www.franklincovey.com/about/careers/working-at-franklincovey/.

FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Nondiscrimination Provision.

Direct Reasonable Accommodation requests to [e-mail].

For our Privacy Policy, please visit https://www.franklincovey.com/privacy.

#LI-Remote

#LI-CL1