Marketing Ops Lead: Data-Driven CRM & Lead Routing

RevOps Report; McLean (VA); On-site; USD 115,000 - 140,000; Full time

Job summary

RevOps Report is seeking a highly technical Marketing Operations Manager to manage the systems, integrations, data flows, and processes that support a high-volume lead generation organization.

The role focuses on Salesforce, Zapier, and Five9, ensuring accurate capture, attribution, routing, and reporting across channels, with a strong emphasis on data integrity and cross-functional collaboration.

Qualifications

• 4+ years in marketing operations or related field.
• Experience in high-volume lead generation environments.
• Experience with Salesforce, leads, campaigns, fields, workflows, and data-quality management.
• Hands-on experience building workflows and integrations with Zapier.
• Experience with Five9 or similar cloud contact-center.
• Strong lead capture, routing, attribution, CRM handoffs, and funnel reporting.
• Proficiency with Excel or Google Sheets; BI experience (Power BI, Tableau, Looker).

Responsibilities

• Oversee end-to-end lead flow from source to revenue attribution.
• Ensure accurate routing of leads into Salesforce from all channels.
• Monitor lead integrations for failures and delays.
• Develop lead-routing rules by geography, source, and hours.
• Troubleshoot lead-delivery issues with marketing, sales, IT, vendors.
• Build monitoring and alerting for lead-flow problems.
• Define CRM field mappings, workflows, and data quality standards.
• Translate requirements to Salesforce administrators and developers.

Skills

Lead management

CRM operations

Data integrity

Analytical skills

Excel/Google Sheets

Cross-team collaboration

Problem solving

Education

Bachelor’s degree or equivalent in related field

Tools

Salesforce

Zapier

Five9

Job description

RevOps Report is seeking a highly technical Marketing Operations Manager to manage the systems, integrations, data flows, and processes that support a high-volume lead generation organization.

The role focuses on Salesforce, Zapier, and Five9, ensuring accurate capture, attribution, routing, and reporting across channels, with a strong emphasis on data integrity and cross-functional collaboration.