Remote Marketing Operations Lead — HubSpot & AI Workflows

Avolve Software Group; California City (CA); A distancia; USD 110.000 - 160.000; Jornada completa

Descripción de la vacante

Avolve Software Group in the United States seeks a Marketing Operations Manager to own and optimize our marketing stack, data governance, and program measurement. You’ll manage HubSpot, automation workflows, lifecycle architecture, and reporting, collaborating with Marketing, Sales, and Revenue Operations.

The ideal candidate is highly analytical, process-oriented, and adept at enabling teams with scalable systems.

Formación

• Bachelor’s degree in marketing, business, communications, information systems, or related field.
• Hands-on experience administering HubSpot, workflows, and attribution.
• Strong lead management, funnel architecture, and data quality knowledge.
• Experience with marketing automation, lifecycle management, and reporting.
• Proven ability to build dashboards and actionable insights.
• Excellent stakeholder management and cross-functional collaboration.

Responsabilidades

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.
• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.
• Own database health, governance, and ongoing hygiene initiatives.
• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.
• Develop audience segmentation strategies that improve targeting, personalization, and campaign performance.
• Support privacy regulations, consent management, subscription preferences, and communication compliance requirements.
• Build and maintain HubSpot dashboards for campaign, funnel, pipeline, customer, partner, and engagement reporting.
• Deliver regular reporting and insights for marketing leadership and executive stakeholders.
• Analyze campaign, nurture, lifecycle, and funnel performance to identify optimization opportunities.
• Develop recommendations that improve efficiency, effectiveness, and marketing contribution to revenue.
• Train and support Sales, ADRs, and BDRs on HubSpot, lead management processes, routing workflows, reporting tools, and best practices, partnering with Revenue Operations and sales leadership to improve adoption, lead quality, follow-up, and conversion.

Conocimientos

Marketing ops

HubSpot admin

Lead management

Data governance

Project mgmt

AI governance

Educación

Bachelor’s degree in marketing, business, communications, information systems, or related field

Herramientas

HubSpot

Asana

Descripción del empleo

Avolve Software Group in the United States seeks a Marketing Operations Manager to own and optimize our marketing stack, data governance, and program measurement. You’ll manage HubSpot, automation workflows, lifecycle architecture, and reporting, collaborating with Marketing, Sales, and Revenue Operations.

The ideal candidate is highly analytical, process-oriented, and adept at enabling teams with scalable systems.