Remote Marketing Operations Lead | HubSpot & AI Automation

Avolve Software Group; Phoenix (AZ); Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve Software Group is seeking a Marketing Operations Manager to own HubSpot-driven marketing, data governance, and campaign operations. Reporting to Marketing leadership, this role will manage HubSpot, marketing automation, lifecycle, attribution, segmentation, and AI-enabled workflows across marketing teams.

They will collaborate with Sales, Revenue Operations, Customer Success, and Partnerships to scale demand generation and go-to-market programs.

Qualifications

• Bachelor's degree in marketing, business, communications, information systems, or related field or equivalent experience.
• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or related discipline.
• Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting, segmentation, marketing automation, and attribution.
• Strong understanding of lead management, funnel architecture, database governance, data quality, compliance, and marketing performance measurement.
• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders.
• Experience managing marketing technology platforms, integrations, vendors, operational workflows, and project management systems such as Asana.
• Demonstrated ability to use AI tools responsibly to support research, analysis, workflow automation, content development, and productivity with governance and quality control.
• Strong analytical, organizational, communication, and stakeholder management skills for a fast-paced remote environment.
• Experience supporting demand generation, webinars, events, product launches, partner marketing, customer marketing, and go-to-market initiatives.
• Experience with GovTech, public sector software, GIS, permitting, plan review, or complex B2B SaaS environments preferred.
• HubSpot certification is preferred or must be completed within an established period after hire.

Responsibilities

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately and actionable by ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.
• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established QA standards and repeatable processes.
• Own database health, governance, and ongoing hygiene initiatives.
• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.
• Develop audience segmentation strategies to improve targeting and personalization.
• Support privacy regulations, consent management, subscription preferences, and communication compliance requirements.
• Build and maintain HubSpot dashboards for campaign, funnel, pipeline, customer, partner, and engagement reporting.
• Deliver regular reporting and insights for marketing leadership and executive stakeholders.
• Analyze campaign, nurture, lifecycle, and funnel performance to identify optimization opportunities.
• Develop recommendations that improve efficiency, effectiveness, and marketing contribution to revenue.
• Serve as administrator and power user for Asana and other marketing productivity platforms.
• Manage marketing workflows, project templates, intake processes, campaign calendars, resource planning, and operational roadmaps.
• Improve project visibility, prioritization, cross-functional coordination, and execution consistency.
• Document SOPs, governance standards, workflows, and best practices while driving continuous process improvement and scalability.
• Evaluate, implement, optimize, and govern marketing technology platforms, integrations, vendors, and data flows that support organizational goals.
• Manage vendor relationships, platform adoption, budgeting support, renewals, and technology planning activities.
• Evaluate AI-enabled MarTech tools and establish governance, integration, adoption, and appropriate-use standards.
• Train and support Sales, ADRs, and BDRs on HubSpot, lead management processes, routing workflows, reporting tools, and best practices.

Skills

HubSpot administration

Lead management

Analytics

Stakeholder management

Remote collaboration

Education

Bachelor's degree in marketing, business, communications, information systems, or related field

Tools

HubSpot

Asana

Job description

Avolve Software Group is seeking a Marketing Operations Manager to own HubSpot-driven marketing, data governance, and campaign operations. Reporting to Marketing leadership, this role will manage HubSpot, marketing automation, lifecycle, attribution, segmentation, and AI-enabled workflows across marketing teams.

They will collaborate with Sales, Revenue Operations, Customer Success, and Partnerships to scale demand generation and go-to-market programs.