Remote Marketing Operations Analyst

Dodge Construction Network; Lincoln (NE); Remote; USD 80,000 - 110,000; Full time

Job summary

Dodge Construction Network seeks a Marketing Operations Analyst to unlock data-driven decisions and drive scalable growth. You will partner with marketing, sales, and IT to optimize demand gen, lifecycle marketing, and digital performance.

The role requires 4+ years in marketing operations with hands-on Pardot, WordPress, GA4, and GTM experience. Remote/home-office, preference for EST hours, travel 10%.

Qualifications

• 4+ years in marketing operations or related roles.
• Hands-on experience with Pardot/Account Engagement for marketing automation and lifecycle tracking.
• Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.
• Familiarity with tagging, tracking, UTM frameworks, and GA4/Google Tag Manager.
• Experience supporting lead routing, lifecycle management, attribution modeling, and campaign analytics.
• Strong technical aptitude and project management skills.
• Clear communicator with cross-functional collaboration and training ability.

Responsibilities

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems.
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms.
• Develop and document processes, workflows, and governance standards for campaign execution and lead management.
• Collaborate with demand gen and lifecycle teams to enable lead routing, segmentation, scoring models, and A/B testing.
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA.

Skills

Marketing operations

Marketing technology

Pardot / Account Engagement

WordPress

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Hive

UTM frameworks

Lead routing

Lifecycle management

Attribution modeling

Campaign analytics

Cross-functional collaboration

Project management

Education

Bachelor’s degree

Tools

Salesforce Pardot

WordPress

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Tableau

Tableau/QuickSight

Job description

Dodge Construction Network seeks a Marketing Operations Analyst to unlock data-driven decisions and drive scalable growth. You will partner with marketing, sales, and IT to optimize demand gen, lifecycle marketing, and digital performance.

The role requires 4+ years in marketing operations with hands-on Pardot, WordPress, GA4, and GTM experience. Remote/home-office, preference for EST hours, travel 10%.