Remote Marketing Data Analyst II - Insights & Testing

Careers; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Plan

Wellness program

Job summary

Team Velocity is seeking a Marketing Data Analyst II to join the Web Analytics Team in a remote capacity within the United States. You will bridge tactical execution and strategic insight by analyzing performance, implementing tracking strategies, and identifying trends to drive decisions for marketing web and product teams.

You will report to the Director of Analytics and collaborate with a junior analyst, with a focus on Google Analytics, SQL, and BI tools.

Qualifications

• BABS in computer science, mathematics, statistics, business or related field required.
• 3 years of experience in web marketing or product analytics required.
• Proficiency in tools like Google Analytics, Looker Studio, Tableau or Power BI required.
• Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY highly preferred.
• Hands on experience with Google Tag Manager or other tag management systems required.
• Working knowledge of SQL and strong skills in Excel/Google Sheets required.
• Familiarity with AB testing methodologies and tools e.g. Google Optimize, Optimizely highly preferred.
• Comfortable with troubleshooting tracking issues, debugging and QA. Strong communication skills; you can share findings clearly with technical and non-technical audiences.
• Bonus: Familiarity with HTML, CSS, JavaScript, Python, or Google Apps Script a plus.

Responsibilities

• Configure and maintain Google Analytics and other web analytics tools
• Build and iterate dashboards to help stakeholders monitor KPIs
• Analyze user behavior and marketing channel performance to generate actionable insights
• Assist in troubleshooting tracking and data collection issues
• Conduct ad hoc analyses and deep dives to support product and marketing decisions
• Lead AB test planning, execution and post test analysis
• Monitor performance metrics and set up alerts for key anomalies
• Partner with cross functional teams to understand goals and translate them into measurement plans
• Mentor junior analysts on tools, best practices and analytical approaches

Skills

Google Analytics

Looker Studio

Tableau

Power BI

SQL

Excel

Google Sheets

Tag Manager

AB testing

HTML/CSS/JS

Python

Education

BABS in computer science mathematics statistics business or related field

Job description

Team Velocity is seeking a Marketing Data Analyst II to join the Web Analytics Team in a remote capacity within the United States. You will bridge tactical execution and strategic insight by analyzing performance, implementing tracking strategies, and identifying trends to drive decisions for marketing web and product teams.

You will report to the Director of Analytics and collaborate with a junior analyst, with a focus on Google Analytics, SQL, and BI tools.