Marketing Data Analyst II: Insights, A/B Testing & Dashboards

Careers; Charlotte (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k plan

Unlimited vacation

Job summary

Team Velocity in the United States is seeking a Marketing Data Analyst II to bridge tactical execution and strategic insight. You will analyze performance, implement tracking strategies and identify trends that drive decisions across marketing web and product teams.

Reporting to the Director of Analytics, you will build dashboards, troubleshoot tracking, and mentor junior analysts while collaborating with cross-functional teams on measurement plans.

Qualifications

• Bachelor/BS in computer science, mathematics, statistics, business or related field.
• 3 years of experience in web marketing or product analytics.
• Proficiency in tools like Google Analytics, Looker Studio, Tableau or Power BI.
• Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY preferred.
• Hands on experience with Google Tag Manager or other tag management systems.
• Working knowledge of SQL and strong skills in Excel/Google Sheets.
• Familiarity with AB testing methodologies and tools (Google Optimize, Optimizely).
• Strong communication skills to share findings clearly with technical and non-technical audiences.
• Bonus familiarity with HTML, CSS, JavaScript, Python or Google Apps Script.

Responsibilities

• Configure and maintain Google Analytics and other web analytics tools.
• Build and iterate dashboards to help stakeholders monitor KPIs.
• Analyze user behavior and marketing channel performance to generate actionable insights.
• Assist in troubleshooting tracking and data collection issues.
• Conduct ad hoc analyses and deep dives to support product and marketing decisions.
• Lead AB test planning, execution and post-test analysis.
• Monitor performance metrics and set up alerts for anomalies.
• Partner with cross-functional teams to translate goals into measurement plans.
• Mentor junior analysts on tools, best practices and analytics approaches.

Skills

Strong communication

Analytical thinking

Problem solving

Education

Bachelor’s degree in computer science mathematics statistics business or related field

Tools

Google Analytics

Looker Studio

Tableau

Power BI

Google Tag Manager

SQL

Excel/Google Sheets

AB testing tools (Google Optimize/Optimizely)

Job description

Team Velocity in the United States is seeking a Marketing Data Analyst II to bridge tactical execution and strategic insight. You will analyze performance, implement tracking strategies and identify trends that drive decisions across marketing web and product teams.

Reporting to the Director of Analytics, you will build dashboards, troubleshoot tracking, and mentor junior analysts while collaborating with cross-functional teams on measurement plans.