Remote Marketing Automation Specialist (Salesforce + SQL)

RiseMe; Akron (OH); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

401(k) & Retirement Savings

Generous Paid Time Off

Flexible Scheduling

Remote-First Culture

Professional Development

Employee Referral Program

And more!

Job summary

OuterBox is seeking an Automation Specialist to design and execute sophisticated marketing automation workflows that deliver highly personalized customer experiences. You will build campaigns, collaborate with Email Marketing Specialists and UX teams, and optimize performance for clients from a remote US base.

The role emphasizes data-driven optimization, robust data models, and adherence to best practices.

Qualifications

• 4+ years of experience preferred; demonstration of exemplary performance may supersede the experience requirement.
• 3+ years of experience in Salesforce Marketing Cloud Engagement (MCE) and AMPscript.
• Experience with relational databases and SQL.
• Working knowledge of HTML / CSS to complement drag-and-drop email builds.
• Proficient understanding of email marketing and KPIs.
• Strong communication skills (written, verbal, as well as visually through diagrams and concepts).
• Excellent problem-solving skills to create innovative solutions to complex problems.
• Attention to detail and time management skills.
• Actively stays up to date with the latest trends in email marketing and automation.

Responsibilities

• Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL.
• Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
• Stakeholder Communication: Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.
• Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Data Management and Dynamic Content: Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
• Compliance and Best Practices Adherence: Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
• Additional duties, as assigned

Skills

Salesforce Marketing Cloud Engagement

AMPscript

SQL

HTML/CSS

Email marketing KPIs

Communication

Problem-solving

Attention to detail

Time management

Job description

OuterBox is seeking an Automation Specialist to design and execute sophisticated marketing automation workflows that deliver highly personalized customer experiences. You will build campaigns, collaborate with Email Marketing Specialists and UX teams, and optimize performance for clients from a remote US base.

The role emphasizes data-driven optimization, robust data models, and adherence to best practices.