Automation Specialist

OuterBox, Inc.; Northern (KY); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

401(k) & Retirement Savings

Generous Paid Time Off

Flexible Scheduling

Remote-First Culture

Professional Development

Employee Referral Program

Job summary

OuterBox, Inc. is hiring an Automation Specialist to design and implement sophisticated marketing automation workflows that deliver highly personalized customer experiences.

The role is fully remote and based in the United States, collaborating with Email Marketing Specialists and the UX team to drive client results. The ideal candidate brings 4+ years in Salesforce Marketing Cloud Engagement (MCE) and AMPscript, strong SQL/database skills, HTML/CSS for email builds, and a solid grasp of email

Qualifications

• 4+ years of experience in Salesforce Marketing Cloud Engagement (MCE) and AMPscript.
• Experience with relational databases and SQL.
• Working knowledge of HTML / CSS to complement drag-and-drop email builds.
• Proficient understanding of email marketing and KPIs.

Responsibilities

• Automation Workflow Development: Design and implement sophisticated workflows for personalized customer experiences.
• Lifecycle Touchpoint and Segmentation Planning: Develop audience segmentation strategies and lifecycle stages.
• Stakeholder Communication: Coordinate with team members and stakeholders on automation strategies and performance insights.
• Performance Monitoring and Quality Assurance: Monitor workflows and optimize for quality and effectiveness.
• Data Management and Dynamic Content: Maintain data models and enable dynamic content personalization.
• Compliance and Best Practices Adherence: Ensure compliance with data privacy and industry standards.

Skills

Salesforce Marketing Cloud Engagement

AMPscript

SQL

HTML/CSS

Email KPIs

Cross-ESP experience

Tools

Klaviyo

ActiveCampaign

SharpSpring

Google Analytics

Job description

Join An Amazing Team of Marketing Pros## Work With Some of the Best Minds in Digital MarketingLaunched in 2004, we're now a team of 300+ and continue to experience explosive growth!#### Empowering your journey through every stage of growth - so you can do your best work and live your best life.Our success is measured by the success we create for our clients and for our people. Every campaign, strategy, and website we build is designed to drive meaningful growth while giving our team opportunities to learn, lead, and advance their careers. And we have some fun along the way!## Automation Specialist· Full-time· Intermediate#### About The PositionAs an Automation Specialist at OuterBox, you will be a key player in designing sophisticated marketing automation workflows that deliver highly personalized customer experiences. You'll build and execute campaigns, bringing personalized experiences to life. Your passion for innovation and data-driven optimization will be essential as you collaborate with Email Marketing Specialists and the User Experience team to drive exceptional results for our clients.This role is fully remote, based in the United States.**Job Responsibilities:*****Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.**** **Automation Workflow Development:** Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL.* **Lifecycle Touchpoint and Segmentation Planning:** Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.* **Stakeholder Communication:** Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.* **Performance Monitoring and Quality Assurance:** Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.* **Data Management and Dynamic Content:** Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.* **Compliance and Best Practices Adherence:** Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.* Additional duties, as assigned#### Requirements* 4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.* 3+ years of experience in **Salesforce Marketing Cloud Engagement (MCE**) and AMPscript* Experience with relational databases and SQL* Working knowledge of HTML / CSS to complement drag-and-drop email builds* Proficient understanding of email marketing and KPIs* Strong communication skills (written, verbal, as well as visually through diagrams and concepts)* Excellent problem-solving skills to create innovative solutions to complex problems* Attention to detail and time management skills* Actively stays up to date with the latest trends in email marketing and automation.Nice to have* Additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring* Knowledgeable about cross-inbox & cross-device compatibility* Understanding of email authentication protocols* Good grasp of web analytics, experience with Google Analytics#### Benefits**Empowering your journey through every stage of growth - so you can do your best work and live your best life.****Boxer Benefits****Exceptional teams deserve exceptional support. Our employee benefits package includes generous paid time off, healthcare coverage, retirement savings options, professional development opportunities, and additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.*** Health Insurance* 401(k) & Retirement Savings* Generous Paid Time Off* Flexible Scheduling* Remote-First Culture* Professional Development* Employee Referral Program* And more!**Salary Description: $70,000 - $85,000****Our Company Values**Great results don't happen by chance. They come from talented people working together with shared expectations, mutual respect, and a commitment to doing what's right.At OuterBox, our values guide how we approach our work, support our teammates, and serve our clients. They influence the decisions we make every day and help create a culture where people can do meaningful work, build lasting relationships, and grow throughout their careers.**Growth At OuterBox**We believe growth is oxygen - for our clients, our company, and our people. That's why we're committed to helping every teammate reach their next stage of growth.Every person joins OuterBox with different experiences, ambitions, and career goals. We believe great leaders meet people where they are, providing the support, resources, and opportunities needed to grow professionally, develop new skills, and build a rewarding career.Whether you're looking to deepen your expertise, take on new challenges, or grow into leadership, you'll find a team invested in helping you get there.**Physical Demands*** Primarily involves sitting at a desk and using a computer for extended periods of time.* Light physical activity is also required, such as carrying equipment or setting up for presentations.* Requires a high level of mental focus and the ability to work under pressure.* Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.**Work Authorization/Requirements****Must be located in the USA.****We are unable to sponsor or take over sponsorship of an employment Visa at this time.**Affirmative Action/EEO StatementOur company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.*OuterBox may use AI-assisted tools to support the hiring process. Human review is involved in all employment decisions.*Finding the right career is more than matching your skills to a job description. That's why our hiring process starts with an honest conversation.What makes OuterBox different isn't simply our full-service digital marketing capabilities. It's how we work. Through proven processes, proprietary technology, and a collaborative team structure, we've created a more efficient and effective way to deliver SEO, paid media, web design, web development, email marketing, and digital marketing solutions for our clients.That's why we want to understand where you are in your career, what you're working toward, and what matters most in your next role. From there, we'll share what it's really like to work at OuterBox, including our culture, expectations, growth opportunities, and how Boxers collaborate to deliver exceptional results.**We don't just fill positions. We're focused on finding the people who will thrive here, contribute to our continued growth, and build long-term relationships with our team and our clients.**When you join OuterBox, you're joining a team backed by industry-leading expertise, innovative technology, and a support system designed to help you grow professionally while making a measurable impact.Recruiter ScreeningYou'll next meet with a member of our Recruiting team for an introductory call. Here we'll cover the basics of