Remote Marketing Automation & Data Specialist

mPulse; Kansas City (MO); À distance; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Remote-First Flexible PTO

57

Résumé du poste

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to power demand generation and reporting.

Reporting to the Growth Marketing Manager, you will ensure data integrity, build automation workflows, dashboards, and governance for campaign attribution.

Qualifications

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• ~2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts, data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly.
• Experience with data hygiene practices: deduplication, suppression, list validation, and resolving integration sync errors.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field; or equivalent experience.
• SQL proficiency for querying CRM or data warehouse records.
• Experience supporting a marketing platform migration or CDP implementation.
• Familiarity with Marketing Cloud Next, HubSpot, ZoomInfo, Gong, Chili Piper, RingLead.
• Salesforce certification.
• Experience supporting ABM programs.

Responsabilités

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the organization.
• Build and maintain campaigns across the marketing automation platform and CRM, establishing structure, naming, and tagging standards.
• Create and quality-check marketing emails, forms, and landing pages; manage all list processing from intake to CRM delivery.
• Develop marketing reporting and dashboards and validate accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion from first touch to pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting.
• Support marketing operations projects and platform migrations, including documentation, data prep, and testing.
• Administer the marketing tech stack and integrations, including field mappings and sync rules.
• Maintain documented operational processes and identify efficiency improvements.
• Demonstrate ability to analyze data independently and explain findings in writing.
• High proficiency with marketing automation platforms and CRM systems.
• Advanced proficiency in Excel or Google Sheets (pivot tables, lookups, large data manipulation).
• Collaborate across Marketing, Sales Development, and Sales Operations to hit shared goals.

Connaissances

Marketing Operations

Marketing Automation

Salesforce

Data Analytics

CDP concepts

SQL

ABM

Formation

Bachelor's degree in Marketing, Business, Analytics, Information Systems

Outils

Salesforce CRM

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Description du poste

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to power demand generation and reporting.

Reporting to the Growth Marketing Manager, you will ensure data integrity, build automation workflows, dashboards, and governance for campaign attribution.