Remote Marketing Analytics Lead - Experimentation & Insights

Apply; United States; Remote; USD 146,000 - 171,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Flexible work location & PTO

401(k) matching

Family accounts

Career development

Job summary

Acorns is seeking a Data Analyst II for Marketing Analytics to lead experimentation and forecasting, partnering with Marketing leaders to define tested scope and success criteria. You will drive rigorous statistical methods, mentor analysts, and translate insights into long-term budget decisions.

This remote-first role offers optional Irvine office access. You will query Databricks/BigQuery, build forecasts, and shape the marketing measurement roadmap while collaborating with data science and

Qualifications

• 5+ years in marketing analytics, media measurement, or related field.
• Hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies.
• Experience building marketing forecasting models (spend/response, MMM, or channel-level forecasting).
• Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and power analysis.
• Advanced proficiency in SQL and Python in cloud environments like Databricks and BigQuery.
• Hands-on experience with marketing measurement tools and platforms (MMM/incrementality, ad platform reporting).
• Strong intuition for marketing and customer psychology regarding channel decisions on acquisition/retention.
• High autonomy and project management, driving unstructured analytics projects end-to-end.
• Commitment to mentorship and technical leadership to elevate peers.
• Desire to deliver game-changing products.
• Exceptional drive and precision in delivery.
• Work tied to personal mission.
• Optimistic about societal impact.

Responsibilities

• Lead the marketing analytics strategy across experimentation, forecasting, and incrementality testing.
• Design and run geo holdout tests to measure true marketing lift.
• Collaborate with Data Science to maintain priors and data inputs for MMM.
• Oversee end-to-end marketing experimentation, including sample sizes and power analysis.
• Build forecasting models for marketing performance and spend efficiency.
• Query large-scale data platforms to identify channel inefficiencies and hypotheses.
• Leverage AI and automation to streamline analyses and throughput.
• Provide technical leadership and mentorship to junior analysts.

Skills

Marketing analytics

Geo holdout testing

Forecasting models

Experimentation methodology

SQL & Python

Marketing measurement tools

Marketing psychology

Autonomy & project management

Mentorship & leadership

Game-changing product mindset

Delivery accuracy

Mission-driven work

Societal change mindset

Tools

Databricks

BigQuery

MMM platforms

Job description

Acorns is seeking a Data Analyst II for Marketing Analytics to lead experimentation and forecasting, partnering with Marketing leaders to define tested scope and success criteria. You will drive rigorous statistical methods, mentor analysts, and translate insights into long-term budget decisions.

This remote-first role offers optional Irvine office access. You will query Databricks/BigQuery, build forecasts, and shape the marketing measurement roadmap while collaborating with data science and