Marketing Analytics Lead — Data-Driven Growth (Remote)

Acorns; United States; Remote; USD 146,000 - 171,000; Full time

Benefits offered by this job

Stock options

Benefits package

401(k) matching

Flexible location

Paid time off

Career development

Mindfulness resources

Leadership programs

Community events

Family accounts

Job summary

Acorns is a remote-first organization that empowers financial wellness with flexible work arrangements. We are seeking a Data Analyst II for Marketing Analytics to lead experimentation, forecasting, and incrementality testing, partnering with Marketing and external agencies to define test scope and success metrics.

You will mentor analysts and translate insights into budget decisions. The role focuses on driving rigorous analytics, leveraging Databricks and BigQuery, and delivering strategic

Qualifications

• 5+ years in marketing analytics or related field.
• Hands-on geo holdout tests or geo incrementality experience.
• Experience building marketing forecasting models (spend/response, MMM).
• Strong understanding of experimentation methodology and A/B testing.
• Proficiency in SQL and Python in cloud data environments like Databricks/BigQuery.
• Experience with MMM/incrementality platforms and ad platform reporting.

Responsibilities

• Lead the Marketing Measurement Roadmap across experimentation, forecasting, and incrementality testing.
• Design geo holdout tests and end-to-end incrementality analyses.
• Collaborate with Data Science to keep priors and inputs for MMM up to date.
• Oversee end-to-end marketing experimentation strategy and post-experiment analysis.
• Build forecasting models for marketing performance and spend efficiency.

Tools

Databricks

BigQuery

SQL

Python

Job description

Acorns is a remote-first organization that empowers financial wellness with flexible work arrangements. We are seeking a Data Analyst II for Marketing Analytics to lead experimentation, forecasting, and incrementality testing, partnering with Marketing and external agencies to define test scope and success metrics.

You will mentor analysts and translate insights into budget decisions. The role focuses on driving rigorous analytics, leveraging Databricks and BigQuery, and delivering strategic