Marketing Analytics Lead: Incrementality & Forecasting

Acorns; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Acorns is seeking a senior marketing analytics professional to lead measurement and experimentation efforts across campaigns and geo testing. The role partners with Marketing to drive analytics initiatives and test across the business.

The ideal candidate will design geo holdout tests, build forecasting models, and mentor analysts, shaping actionable insights and growth strategies for Acorns in the US market.

Qualifications

• 5+ years marketing analytics and geo testing experience.
• Advanced SQL and Python skills, especially in Databricks or BigQuery.

Responsibilities

• Strategic partner to Marketing for analytics and experimentation.
• Design geo holdout tests and incrementality studies.
• Build marketing forecasting models and mentor analysts.

Skills

Marketing analytics

Geo testing

SQL

Python

Tools

Databricks

BigQuery

Job description

Acorns is seeking a senior marketing analytics professional to lead measurement and experimentation efforts across campaigns and geo testing. The role partners with Marketing to drive analytics initiatives and test across the business.

The ideal candidate will design geo holdout tests, build forecasting models, and mentor analysts, shaping actionable insights and growth strategies for Acorns in the US market.