Remote Market Growth Manager — Paper & Packaging

Eastman; Sacramento (CA); Hybrid; USD 140,000 - 193,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Health Savings Account

401(k) with company match

Paid holidays

Personal day

Paid time off

Paid vacation

Mentorship programs

Leadership development

Job summary

Eastman is seeking a strategic marketing leader to drive brand activation and value-chain strategies for coated paper articles and flexible packaging in the food service and CPG sectors. The role includes leading market discovery, planning, and execution to accelerate growth across prioritized markets.

The position emphasizes cross-functional leadership, market analysis, and collaboration with Sales and other functions to prepare for new product launches and expand market presence.

Qualifications

• Bachelor's degree required; MBA or advanced education in strategic marketing required.
• 8+ years of experience in commercial, marketing, or product management roles.
• 5+ years experience launching new products in relevant markets (Preferred).
• 5+ years working in marketing in the paper value chain, e.g., for a paper manufacturer or a converter / manufacturer of paper articles, engaging the flexible packaging and food service markets (Preferred).
• Strong business and marketing acumen.

Responsibilities

• Develops and executes strategies to activate brands and value chain for coated paper articles and flexible packaging used in food service and CPG industries.
• Leads front end discovery to articulate where to play and how to win options in prioritized markets.
• Determines the best path for initiatives surfaced from market strategy work, developing plans for execution and monitoring effectiveness.
• Leads or supports growth projects as a Marketing resource using the EBME framework to make quality strategic choices.
• Establishes and tracks metrics to ensure post-launch efforts contribute to the segment’s strategy and performance.
• Enters new opportunities for initiatives into Leads Management (SFDC) for proper leads tracking.
• Makes recommendations on potential growth initiatives based on market trends and customer discovery.
• Develops understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE).
• Develops transition plans and materials and coaches Sales for new product launches.
• Communicates offers that tie to initiatives; offers may be new, existing, or revised.
• Networks and becomes an industry expert in assigned markets.
• Interfaces with leverage points through the value chain to identify product opportunities.

Skills

Strategic marketing

Commercial experience

Product management

Leadership

Marketing acumen

Education

Bachelor's Degree

MBA or advanced education in strategic marketing

Job description

Eastman is seeking a strategic marketing leader to drive brand activation and value-chain strategies for coated paper articles and flexible packaging in the food service and CPG sectors. The role includes leading market discovery, planning, and execution to accelerate growth across prioritized markets.

The position emphasizes cross-functional leadership, market analysis, and collaboration with Sales and other functions to prepare for new product launches and expand market presence.