Market Development Manager - Flexible Packaging & Food Service

Eastman; Kingsport (TN); Hybrid; USD 104,000 - 143,000; Full time

Benefits offered by this job

Comprehensive medical and dental coverage

401(k) with company match

Paid time off and holidays

Access to mentorship and learning resources

Job summary

Eastman is looking for a Marketing Development Manager (MDM) for their CASE division in Kingsport, Tennessee. This position will focus on developing strategies for coated paper and flexible packaging products, requiring up to 30% travel. The ideal candidate will have extensive marketing and product management experience, contributing to growth initiatives and launching new products.

With a competitive salary range of $104,000 to $143,000, this role offers comprehensive health benefits, retirement plans, and professional development opportunities.

Qualifications

• 8+ years of experience in commercial, marketing, or product management roles.
• 5+ years of experience launching new products in relevant markets.
• 5+ years of experience in the paper value chain.

Responsibilities

• Drive variable margin gains by closing new business initiatives.
• Lead front end discovery for prioritized markets.
• Establish and track metrics to ensure strategy performance.

Skills

Marketing acumen

Product management

Commercial experience

Business development

Education

Bachelor’s Degree

MBA or advanced education in strategic marketing

Job description

Role Profile

This role will be an MDM on an innovation platform within Eastman’s CASE division. The person in this role will be responsible for the development and execution of strategies to activate brands and the value chain for coated paper articles and flexible packaging used in the food service and consumer packaged goods (CPG) industries. This role requires up to 30% travel.

Key Accountabilities

• Earnings: Drive variable margin gains by closing new business initiatives.
• Growth: Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.
• Talent Management: Provide marketing expertise and coaching to teams and manage personal career development.

Responsibilities

• Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams
• Leads front end discovery to articulate where to play and how to win options in prioritized markets
• Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
• Establishes and tracks metrics to ensure post launch efforts are contributing to the segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
• Enter new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
• Make recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™)
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
• Communicates offers that tie to initiatives; offers may be new, existing, or revised
• Draw conclusions from multiple sources to create insights that support growth projects
• Networks and becomes an industry expert in assigned markets
• Interfaces with leverage points through the value chain to identify potential product and application opportunities

Qualifications

• Bachelor’s Degree required; MBA or advanced education in strategic marketing required
• 8+ years of experience in commercial, marketing, or product management roles
• 5+ years experience launching new products in relevant markets (Preferred)
• 5+ years working in marketing in the paper value chain, e.g., for a paper manufacturer or a converter / manufacturer of paper articles, engaging the flexible packaging and food service markets (Preferred)
• Strong business and marketing acumen

The base salary range for this position is $104,000 to $143,000.

Compensation & Incentives

• Base pay plus performance-based incentive opportunities that let you share in our success.

Health & Wellness

• Comprehensive medical, prescription-drug, and dental coverage—paired with a Health Savings Account option to help you save tax-free dollars for care today or in the future.
• A robust menu of voluntary benefits—including vision, optional life, critical-illness protection, and more—so you can tailor coverage to fit your life.
• Holistic wellness support: financial-planning tools, family-building assistance (adoption, pregnancy, and fertility resources), parental leave, and confidential Employee Assistance Program counseling.

Retirement & Financial Strategies

• 401(k) with a company match—plus an additional annual retirement contribution from Eastman to accelerate your long-term savings.

Time Away

• Eleven paid holidays, one personal day, paid time off, and paid vacation to recharge, celebrate, or handle life’s moments.

Growth & Development

• Access to mentorship, learning resources, and leadership programs that empower you to thrive in your current role and chart the next steps in your career.

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a powerfully engaged workplace, where everyone can contribute to their fullest potential each day.