Market Development Manager - Flexible Packaging

Eastman; Sacramento (CA); Hybrid; USD 140,000 - 193,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Health Savings Account

401(k) with company match

Paid holidays

Personal day

Paid time off

Paid vacation

Mentorship programs

Leadership development

Job summary

Eastman is seeking a strategic marketing leader to drive brand activation and value-chain strategies for coated paper articles and flexible packaging in the food service and CPG sectors. The role includes leading market discovery, planning, and execution to accelerate growth across prioritized markets.

The position emphasizes cross-functional leadership, market analysis, and collaboration with Sales and other functions to prepare for new product launches and expand market presence.

Qualifications

• Bachelor's degree required; MBA or advanced education in strategic marketing required.
• 8+ years of experience in commercial, marketing, or product management roles.
• 5+ years experience launching new products in relevant markets (Preferred).
• 5+ years working in marketing in the paper value chain, e.g., for a paper manufacturer or a converter / manufacturer of paper articles, engaging the flexible packaging and food service markets (Preferred).
• Strong business and marketing acumen.

Responsibilities

• Develops and executes strategies to activate brands and value chain for coated paper articles and flexible packaging used in food service and CPG industries.
• Leads front end discovery to articulate where to play and how to win options in prioritized markets.
• Determines the best path for initiatives surfaced from market strategy work, developing plans for execution and monitoring effectiveness.
• Leads or supports growth projects as a Marketing resource using the EBME framework to make quality strategic choices.
• Establishes and tracks metrics to ensure post-launch efforts contribute to the segment’s strategy and performance.
• Enters new opportunities for initiatives into Leads Management (SFDC) for proper leads tracking.
• Makes recommendations on potential growth initiatives based on market trends and customer discovery.
• Develops understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE).
• Develops transition plans and materials and coaches Sales for new product launches.
• Communicates offers that tie to initiatives; offers may be new, existing, or revised.
• Networks and becomes an industry expert in assigned markets.
• Interfaces with leverage points through the value chain to identify product opportunities.

Skills

Strategic marketing

Commercial experience

Product management

Leadership

Marketing acumen

Education

Bachelor's Degree

MBA or advanced education in strategic marketing

Job description

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA.

Role Profile

This role will be an MDM on an innovation platform within Eastman’s CASE division. The person in this role will be responsible for the development and execution of strategies to activate brands and the value chain for coated paper articles and flexible packaging used in the food service and consumer packaged goods (CPG) industries. This role requires up to 30% travel.

Key Accountabilities

• Earnings: Drive variable margin gains by closing new business initiatives.
• Growth: Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.
• Talent Management: Provide marketing expertise and coaching to teams and manage personal career development.

This role is open to remote candidates.

Responsibilities

• Contributes to the development of Addressable Market Maps and offers through segment cross-functional teamsLeads front end discovery to articulate where to play and how to win options in prioritized markets
• Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
• Establishes and tracks metrics to ensure post launch efforts are contributing to the segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
• Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
• Make recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™)
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
• Communicates offers that tie to initiatives; offers may be new, existing, or revised
• Draw conclusions from multiple sources to create insights that support growth projects
• Networks and becomes an industry expert in assigned markets
• Interfaces with leverage points through the value chain to identify potential product and application opportunities

Qualifications

• Bachelor's Degree required; MBA or advanced education in strategic marketing required8+ years of experience in commercial, marketing, or product management roles5+ years experience launching new products in relevant markets (Preferred)5+ years working in marketing in the paper value chain, e.g., for a paper manufacturer or a converter / manufacturer of paper articles, engaging the flexible packaging and food service markets (Preferred)Strong business and marketing acumen

Note

: Eastman will not accept applicants for this offered position who require visa sponsorship, including those whose status is F-1 visa OPT who subsequently would require ongoing visa sponsorship.

The base salary range for this position is $140,000 to $192,500. At Eastman, we are committed to transparency and integrity in our compensation practices. Eastman includes salary ranges in some job postings to provide clear compensation information and to be compliant with state laws that require disclosure. Not all postings display ranges due to factors like location, market conditions, or position specifics. Compensation is based on qualifications and experience. Candidates are encouraged to discuss their salary questions during the interview process.

Benefits

Your total rewards go far beyond a competitive salary. When you join Eastman, you gain access to an exceptional suite of programs designed to protect your health, grow your wealth, and fuel your career.

Compensation & Incentives

• Base pay plus performance-based incentive opportunities that let you share in our success.

Health & Wellness

• Comprehensive medical, prescription-drug, and dental coverage—paired with a Health Savings Account option to help you save tax-free dollars for care today or in the future.
• A robust menu of voluntary benefits—including vision, optional life, critical-illness protection, and more—so you can tailor coverage to fit your life.
• Holistic wellness support: financial-planning tools, family-building assistance (adoption, pregnancy, and fertility resources), parental leave, and confidential Employee Assistance Program counseling.

Retirement & Financial Strategies

• 401(k) with a company match—plus an additional annual retirement contribution from Eastman to accelerate your long-term savings.

Time Away

• Eleven paid holidays, one personal day, paid time off, and paid vacation to recharge, celebrate, or handle life’s moments.

Growth & Development

• Access to mentorship, learning resources, and leadership programs that empower you to thrive in your current role and chart the next steps in your career.

At Eastman, we invest in the whole you—so you can bring your best self to work every day and build a future you’re proud of.

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law. Eastman is committed to creating a powerfully engaged workplace, where everyone can contribute to their fullest potential each day.