Remote Market Development Manager - Solar & Storage

Generac Power Systems; Boston (MA); Remote; USD 90,000 - 130,000; Full time

Job summary

Generac Power Systems is seeking a Market Development Manager to drive growth in the Northeastern United States. This role focuses on converting solar, storage, and generator-installation partners into Generac ecosystem customers and expanding the distributor network.

The ideal candidate will have solar industry experience, B2B sales proficiency, and the ability to travel 30-60% of the time. You’ll work closely with leadership to execute strategic plans and deliver strong account growth.

Qualifications

• Bachelor's degree in Business, Marketing, or Engineering or equivalent experience.
• 4 years of solar industry experience.
• Ability to travel 30-60% of the time.

Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers.
• Plan and implement sales strategies to maximize share and margin; differentiate Generac products in competitive sales environments.
• Expand the customer base by identifying new partners and developing new customer opportunities.
• Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management.
• Build strong relationships with established key accounts and internal support teams to foster long-term business growth.
• Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking.
• Collaborate with sales and business leadership to develop and execute business plans aligned with key account growth initiatives.
• Provide market feedback and competitive intelligence to sales and business leadership.
• Maintain consistent follow-up on opportunities to drive timely and effective closes.

Skills

Solar industry experience

B2B sales

C-suite engagement

Travel 30-60%

Strategic sales planning

Education

Bachelor's degree in Business/Marketing/Engineering

Job description

Generac Power Systems is seeking a Market Development Manager to drive growth in the Northeastern United States. This role focuses on converting solar, storage, and generator-installation partners into Generac ecosystem customers and expanding the distributor network.

The ideal candidate will have solar industry experience, B2B sales proficiency, and the ability to travel 30-60% of the time. You’ll work closely with leadership to execute strategic plans and deliver strong account growth.