Market Development Manager

Generac Power Systems; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Generac Power Systems is seeking a Market Development Manager to drive growth in the Northeastern United States. You will identify, engage, and convert solar/storage/install installers into Generac ecosystem customers and execute regional sales strategies.

You will build a robust pipeline, manage key accounts, and collaborate with leadership to execute business plans while traveling 30-60% of the time across the territory.

Qualifications

• Bachelor’s degree in Business, Marketing, or Engineering or equivalent experience.
• 4 years of solar industry experience.
• Ability to travel 30-60% of the time.

Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers.
• Plan and implement sales strategies to maximize share and margin; differentiate Generac products in competitive sales environments.
• Expand the customer base by identifying new partners and developing new customer opportunities.
• Build and maintain a robust pipeline of new key account opportunities; 80% new account development and 20% account management.
• Build strong relationships with established key accounts and internal support teams to foster long-term growth.
• Maintain accurate sales records, CRM entries, and activity updates for forecasting and performance tracking.
• Collaborate with sales and leadership to develop and execute business plans aligned with key account growth initiatives.
• Provide market feedback and competitive intelligence to sales and leadership.
• Maintain consistent follow-up on opportunities to drive timely and effective closes.

Skills

Solar industry experience

Travel availability

Education

Bachelor’s Degree in Business, Marketing, or Engineering or equivalent experience

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we’ve turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The**Market Development Manager(MDM)**is responsible forincreasing market share and brand preference of Generac’s residential ecosystemsolutionwithin thespecifiedterritory. This roleactively prospectsnew business opportunities and convertssolarand generatorinstallers into Generac customerswho resell Generac’sPWRmicrosolar andPWRcell2energystorage solutions, as well as other Generac ecosystemproducts (includinghome standby generatorsandecobeesmart thermostats).

In this role, the MDM develops and executesstrategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to supportend-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

• Identify, engage, and convert solar, storage, and generatorinstallation companies into Generac ecosystem customers

• Planand implement sales strategies to maximize share and margin;effectively differentiate Generac products in competitive sales environments

• Expandthecustomer base byidentifyingnew partners and developing new customer opportunities

• Build andmaintainarobustpipeline of new key account opportunities; role is80% new account development and 20% account management

• Build strong relationships with established key accountsandinternal support teams tofosterlong-term businessgrowth

• Maintainaccuratesales records, CRM entries, and activity updates to support forecasting and performance tracking

• Collaboratewith sales and business leadership to developand execute business plans aligned with key account grown initiatives

• Provide market feedback and competitive intelligence tosales and business leadership

• Maintainconsistent follow-up on opportunities to drivetimelyand effective closes

• Communicateeffectivelywith Generacsales team members to ensurea coordinated approach to account acquisition and support

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, or Engineering or equivalent experience

• 4 years of solar industry experience

• Ability to travel 30-60% of the time

Preferred Qualifications:

• Experience in residential energy storage

• Experience in business-to-business sales

• Experience selling to c-suite executives and key decision makers at large corporations

• Working knowledge of two-step distribution model

• Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close

• Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.