Market Development Manager

Generac Power Systems; Boston (MA); Remote; USD 90,000 - 130,000; Full time

Job summary

Generac Power Systems is seeking a Market Development Manager to drive growth in the Northeastern United States. This role focuses on converting solar, storage, and generator-installation partners into Generac ecosystem customers and expanding the distributor network.

The ideal candidate will have solar industry experience, B2B sales proficiency, and the ability to travel 30-60% of the time. You’ll work closely with leadership to execute strategic plans and deliver strong account growth.

Qualifications

• Bachelor's degree in Business, Marketing, or Engineering or equivalent experience.
• 4 years of solar industry experience.
• Ability to travel 30-60% of the time.

Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers.
• Plan and implement sales strategies to maximize share and margin; differentiate Generac products in competitive sales environments.
• Expand the customer base by identifying new partners and developing new customer opportunities.
• Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management.
• Build strong relationships with established key accounts and internal support teams to foster long-term business growth.
• Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking.
• Collaborate with sales and business leadership to develop and execute business plans aligned with key account growth initiatives.
• Provide market feedback and competitive intelligence to sales and business leadership.
• Maintain consistent follow-up on opportunities to drive timely and effective closes.

Skills

Solar industry experience

B2B sales

C-suite engagement

Travel 30-60%

Strategic sales planning

Education

Bachelor's degree in Business/Marketing/Engineering

Job description

Remote

South Portland, ME - USA

Hartford, CT - USA

Boston, MA - USA

Full time

JR16938

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).

In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

• Identify, engage, and convert solar, storage, and generatorinstallation companies into Generac ecosystem customers

• Planand implement sales strategies to maximize share and margin;effectively differentiate Generac products in competitive sales environments

• Expandthecustomer base byidentifyingnew partners and developing new customer opportunities

• Build andmaintainarobustpipeline of new key account opportunities; role is80% new account development and 20% account management

• Build strong relationships with established key accountsandinternal support teams tofosterlong-term businessgrowth

• Maintainaccuratesales records, CRM entries, and activity updates to support forecasting and performance tracking

• Collaboratewith sales and business leadership to developand execute business plans aligned with key account grown initiatives

• Provide market feedback and competitive intelligence tosales and business leadership

• Maintainconsistent follow-up on opportunities to drivetimelyand effective closes

• Communicateeffectivelywith Generacsales team members to ensurea coordinated approach to account acquisition and support

Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience

• 4 years of solar industry experience

• Ability to travel 30-60% of the time

Preferred Qualifications:

• Experience in residential energy storage

• Experience in business-to-business sales

• Experience selling to c-suite executives and key decision makers at large corporations

• Working knowledge of two-step distribution model

• Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close

• Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.