Strategic Market Development Manager, Solar & Storage

Generac Power Systems; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Generac Power Systems is seeking a Market Development Manager to drive growth in the Northeastern United States. You will identify, engage, and convert solar/storage/install installers into Generac ecosystem customers and execute regional sales strategies.

You will build a robust pipeline, manage key accounts, and collaborate with leadership to execute business plans while traveling 30-60% of the time across the territory.

Qualifications

• Bachelor’s degree in Business, Marketing, or Engineering or equivalent experience.
• 4 years of solar industry experience.
• Ability to travel 30-60% of the time.

Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers.
• Plan and implement sales strategies to maximize share and margin; differentiate Generac products in competitive sales environments.
• Expand the customer base by identifying new partners and developing new customer opportunities.
• Build and maintain a robust pipeline of new key account opportunities; 80% new account development and 20% account management.
• Build strong relationships with established key accounts and internal support teams to foster long-term growth.
• Maintain accurate sales records, CRM entries, and activity updates for forecasting and performance tracking.
• Collaborate with sales and leadership to develop and execute business plans aligned with key account growth initiatives.
• Provide market feedback and competitive intelligence to sales and leadership.
• Maintain consistent follow-up on opportunities to drive timely and effective closes.

Skills

Solar industry experience

Travel availability

Education

Bachelor’s Degree in Business, Marketing, or Engineering or equivalent experience

Job description

Generac Power Systems is seeking a Market Development Manager to drive growth in the Northeastern United States. You will identify, engage, and convert solar/storage/install installers into Generac ecosystem customers and execute regional sales strategies.

You will build a robust pipeline, manage key accounts, and collaborate with leadership to execute business plans while traveling 30-60% of the time across the territory.