Market Development Manager

ecobee; South Portland (ME); On-site; USD 110,000 - 140,000; Full time

Job summary

Generac is seeking a Market Development Manager to drive market share for its residential ecosystem in the Northeastern United States. The role focuses on converting solar/storage/install installer partners into Generac customers who resell PWRmicro, PWRcell, and ecobee thermostats, and to expand the distribution network.

You will build strategic regional plans, manage a robust pipeline, and collaborate with sales leadership to achieve growth, while maintaining CRM records and providing market

Qualifications

• Bachelor's degree in Business, Marketing, or Engineering or equivalent experience.
• 4 years of solar industry experience.
• Ability to travel 30-60% of the time.

Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers.
• Plan and implement sales strategies to maximize share and margin; differentiate Generac products in competitive sales environments.
• Expand the customer base by identifying new partners and developing new customer opportunities.
• Build and maintain a robust pipeline of new key account opportunities; 80% new account development and 20% account management.
• Build strong relationships with established key accounts and internal support teams to foster long-term business growth.
• Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking.
• Collaborate with sales and business leadership to develop and execute business plans aligned with key account growth initiatives.
• Provide market feedback and competitive intelligence to sales and business leadership.

Skills

Sales experience

Account development

Travel ability

B2B selling

CRM proficiency

Education

Bachelor's degree in Business, Marketing, or Engineering or equivalent experience

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).

In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers


• Planand implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments


• Expand the customer base by identifying new partners and developing new customer opportunities


• Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management


• Build strong relationships with established key accounts and internal support teams to foster long-term business growth


• Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking


• Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives


• Provide market feedback and competitive intelligence to sales and business leadership


• Maintain consistent follow-up on opportunities to drive timely and effective closes


• Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support

Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience


• 4 years of solar industry experience


• Ability to travel 30-60% of the time

Preferred Qualifications:

• Experience in residential energy storage


• Experience in business-to-business sales


• Experience selling to c-suite executives and key decision makers at large corporations


• Working knowledge of two-step distribution model


• Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close


• Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”