Market Development Manager

Generac Power Systems Inc; South Portland (ME); On-site; USD 90,000 - 130,000; Full time

Job summary

Generac Power Systems Inc in the Northeastern United States is seeking a Market Development Manager to grow the residential ecosystem by developing strategic regional partnerships and converting installers into Generac customers.

You will lead 80% new account development, manage key accounts, and coordinate with sales leadership to drive product adoption of PWRmicro solar and PWRcell energy storage, while maintaining clear CRM records.

Qualifications

• Bachelor's degree in Business, Marketing or Engineering or equivalent experience.
• 4 years of solar industry experience.
• Ability to travel 30-60% of the time.

Responsibilities

• Identify, engage, and convert solar/storage/generator installers into Generac ecosystem customers.
• Plan and implement sales strategies to maximize share and margin in a competitive environment.
• Expand the customer base by identifying new partners and opportunities.
• Build a robust pipeline with ~80% new account development and ~20% account management.
• Maintain strong relationships with established accounts and internal teams.
• Keep accurate CRM records and support forecasting with activity updates.
• Collaborate with sales leadership to align business plans with growth initiatives.
• Provide market feedback and competitive intelligence to leadership.
• Maintain timely follow-up to drive closes.

Skills

Sales strategy

Account development

CRM management

Relationship building

B2B selling

Market analysis

Education

Bachelor's Degree in Business, Marketing, or Engineering

Tools

CRM systems

RFP processes

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us?

TheMarket Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).

In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
• Planand implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
• Expand the customer base by identifying new partners and developing new customer opportunities
• Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
• Build strong relationships with established key accounts and internal support teams to foster long‑term business growth
• Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
• Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
• Provide market feedback and competitive intelligence to sales and business leadership
• Maintain consistent follow‑up on opportunities to drive timely and effective closes
• Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support

Minimum Qualifications

• Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
• 4 years of solar industry experience
• Ability to travel 30-60% of the time

Preferred Qualifications

• Experience in residential energy storage
• Experience in business-to-business sales
• Experience selling to c‑suite executives and key decision makers at large corporations
• Working knowledge of two-step distribution model
• Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
• Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.