Remote Market Development Associate (EdTech Growth)

Givebacks, Inc.; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Flextime

Remote options

Paid holidays

Stock options

Parental leave

Medical, Dental & Vision coverage

Job summary

Givebacks, Inc. is seeking a Market Development Associate to drive district-level revenue growth through state-specific GTM execution. You will support campaign planning, outbound outreach, and conference-driven demand generation while maintaining CRM hygiene in HubSpot.

The role targets high-urgency, self-directed individuals early in their sales or GTM careers, offering exposure to strategic sales motions in EdTech and opportunities to impact school communities nationwide.

Qualifications

• 1–3 years in sales development, market development, or outbound prospecting (SaaS or EdTech preferred).
• Experience working in a CRM environment (HubSpot strongly preferred).
• Strong research, organizational, and time-management skills.
• Comfort with high-volume outbound activity and performance-based goals.

Responsibilities

• Conduct deep research into state-specific K–12 policies, procedures, and operational nuances related to fundraisers, boosters, and school districts.
• Build, document, and maintain comprehensive state-by-state sales strategies within HubSpot.
• Prioritize and sequence state outreach based on opportunity size, readiness, and ease of entry.
• Partner with Marketing to align messaging and campaigns with state-level insights.
• Research district and school-level decision-makers and accurately import contact data into HubSpot.
• Add a minimum of 1,700 new school buildings into the pipeline by driving qualified discovery meetings.
• Execute outbound email and call sequences with consistency, urgency, and attention to detail.
• Create, document, and share effective outreach sequences and best practices with the broader sales team.
• Meet or exceed monthly and quarterly targets for booked and attended discovery meetings.
• Maintain weekly activity benchmarks across calls, emails, and sequence completion.
• Ensure best-in-class CRM hygiene, including accurate activity tracking, pipeline stages, and contact data.
• Drive pre- and post-conference execution, including list uploads, lead sheets, and AE briefings.
• Provide Account Executives with relevant prospect intelligence, including state-specific context and lead status.
• Execute timely, strategic post-event follow-up and integrate learnings into ongoing campaigns.

Skills

Research

HubSpot

Outbound Prospecting

Tools

HubSpot CRM

Job description

Givebacks, Inc. is seeking a Market Development Associate to drive district-level revenue growth through state-specific GTM execution. You will support campaign planning, outbound outreach, and conference-driven demand generation while maintaining CRM hygiene in HubSpot.

The role targets high-urgency, self-directed individuals early in their sales or GTM careers, offering exposure to strategic sales motions in EdTech and opportunities to impact school communities nationwide.